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Parks Associates, Leading Market Research Firm,
Releases Alert: Avoid Unnecessary Spending
Parks Associates released a warning today to digital home product and
services’ industry executives and managers that some firms which aggregate
data may be reselling data from Parks Associates that is already freely
available through its Web site.
Parks Associates’ President
Tricia Parks
invited all interested parties to visit its Web site to avoid spending
research dollars unnecessarily.
In particular, eMarketer, the content aggregator, is selling data that
is already provided free through Parks Associates in the form of white
papers, press releases, and industry presentations. Recent white papers
available through Parks Associates’ Web site include
Internet Protocol
Television (IPTV): A Survival Strategy or Revenue Generator for Telcos?,
Putting the Home Network to
Work, and P2P
Makeover: Showtime for DRM?
“eMarketer’s practice of aggregating and reselling data that we have
released for distribution at no fee through our website has come to our
attention and appears to be increasing in frequency and volume,” said
Tricia Parks,
President of Parks Associates. “We want to alert any buyers of this and
encourage them to visit our Web site to download these freely available
resources.”
For 19 years, Parks Associates has provided industry and consumer
research that helps companies better understand the consumer technology
markets and make well-informed strategic decisions. The firm is
exclusively focused on all product and service segments that are "digital"
or provide connectivity within the home, including entertainment, home
networking, home controls, wireless networking, broadband, and on-demand
services.
For more information on available resources, please visit
http://www.parksassociates.com
or e-mail
sales@parksassociates.com for more information. Each Parks Associates’
white paper features
top-line analysis of a specific market such as short-range wireless or the
mobile phone industry and also includes related consumer research findings
and market trends.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, energy
management, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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