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ARCHIVE 2006
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Fifteen percent of all Internet
households have connected their computers to a TV or stereo
Over 15% of all Internet households in the U.S. have a stereo or TV
connected to their home computer, according to
Digital Media Adapters and Receivers: Analysis and Forecasts, a
new study by Parks Associates. Further, 75% of households with these PC/CE
connections play music on their PC through a stereo and over 40% have
viewed digital photos on their TV.
“Music and imaging applications are much more important than video to
these consumers,” said
John Barrett,
director of research for Parks Associates. “People don’t need a computer
to watch video on their TV. However, they do need a computer if they want
to view digital photos on their TV.”
The study, based on an Internet survey of over 4,000 households, also
found 15-20% of all Internet households would purchase a PC-TV/stereo
connector if it cost less than $100. Likelihood of purchase strongly
correlated with the use of online music and video services and also
offline activities such as photo editing.
“This is an encouraging sign for home networking providers,” Barrett
said. “Home networks now offer more value than just sharing printers and
Internet access, and consumers are starting to realize these benefits.”
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates co-hosts executive thought
leadership conferences CONNECTIONS™ and CONNECTIONS™ Europe in
partnership with the Consumer Electronics Association (CEA®). In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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