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Extending the Home Network: Audio and Video
Applications to Drive New Growth
Consumers beginning to warm to the idea of extending data networks
beyond simple PC connectivity; home computers and consumer electronics seen
as multimedia hubs
Householders currently using a
data network are starting to look beyond basic PC-based functionality to
more “entertaining” options, according to
Status of Digital Networks and Applications, a newly released report
by Parks Associates and the Consumer Electronics Association.
According to the report, the results of a survey of
more than 1,000 U.S. Internet households, consumers are exhibiting
significant interest in home networking solutions that extend the role of
home computers and consumer electronics platforms. Such advanced solutions
convert these devices to “media centers” for the storage, aggregation, and
streaming of audio and video content. Furthermore, upwards of 20% of
consumers with a data network want to connect entertainment-centric devices
such as televisions, digital cameras, and home stereos to the network.
“This research establishes the growing desire among
specific consumer segments for connectivity beyond the PC LAN,” said
Tricia Parks,
president of Parks Associates and author of this report. “Current home
network users – consumers who already have data networks for PC connectivity
– will constitute a significant portion of the early market for multimedia
networks. But in order to meet this demand, and in fact realize this market,
home networking solutions must be scaleable and interoperable with existing
solutions. This report provides companies planning entertainment network
options and solutions with a great amount of information.”
Status of Digital Networks and Applications provides the results of
an online survey of U.S. Internet households completed in Q2 2003. eBrain
Market Research (www.eBrain.com),
a business unit of CEA, fielded the survey and compiled the data tabs. Parks
Associates developed the questionnaire, analyzed the data, and developed the
report from survey findings and its analysis on emerging technology markets.
In total, 1,075 individuals from Internet households completed this survey,
providing a statistically representative sample of U.S. Internet households.
The survey provides data on topics such as home
networks, CE ownership and future purchase intentions, interest in various
multimedia solutions and services, type of Internet connection in use, and
mitigating factors beyond technology that will influence future CE
purchases.
For additional information about
Status of Digital Networks and Applications, please contact Parks Associates at
sales@parksassociates.com or
at telephone number, 972-490-1113. For more information about report
contents and to purchase online, please visit
www.connectionsconference.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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