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Cellular Industry Failing to Connect with Consumers
Parks Associates’ latest white paper finds consumers want and will
pay for new technologies and services; the industry simply has not yet
offered compelling packages
Parks Associates released a
white paper today on U.S. mobile phone users,
Disconnected: Consumers
and the Mobile Phone Industry, which offers a new perspective on the
telecom industry’s woes.
“Many have blamed consumers for flat revenues and
declining subscriber growth, claiming that demand is just not there, but we
found the problem is the industry, not consumers,” said
John Barrett,
research analyst for Parks Associates. “Consumers want these services and
will buy them. The industry simply has not yet gotten the packaging right.”
Some of the key findings of the paper include:
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Significant demand exists for new multi-feature
phones: More than 15% of likely mobile phone buyers also plan to
purchase a PDA or MP3 player. More than 30% plan to purchase a digital
camera.
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Significant demand exists for new mobile services:
More than 25% of mobile phone owners are interested in receiving burglar
alarm alerts via their mobile phone, and 20% would pay a monthly fee of $5
for such a service.
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Mobile phone subscribers are “earlier” adopters of
technology: 40% of mobile phone users have a broadband connection,
nearly 50% a digital camera, 18% a PDA, and 17% a home network.
“More than $60 billion was spent on networks and
handsets in the last two years, but subscriber growth is still falling, and
average revenues are flat,”
Barrett said. “Our
consumer research indicates that there is potential to rejuvenate the market
if the right mix of marketing, pricing, and technology is applied.”
To download this free white paper, please visit:
www.parksassociates.com.
For additional information about Parks Associates’
Disconnected: Consumers
and the Mobile Phone Industry, please contact
sales@parksassociates.com or
call 972-490-1113.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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