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Minorities to play a big part in future market for
mobile phones
Parks Associates’ latest report shows African-Americans are three
times more likely than Whites to purchase a mobile phone in the near future
Minorities will be a driving
force in the mobile phone market, as high percentages within these segments
are planning to buy a mobile phone in the next 12 months, according to Parks
Associates’
U.S.
Mobile Market Intelligence. The report found nearly one-third (31%)
of African-Americans and 14% of Hispanics are planning to buy a mobile phone
within that time period, compared with just 10% of Whites.
Minorities were also more likely to be first-time
buyers of mobile phones. Among Whites, just 3% of likely mobile phone buyers
did not already own a phone. Conversely, 8% of African-Americans and 7% of
Hispanics would be first-time buyers.
“These findings clearly have big implications for the
cellular industry,’ said
John Barrett, the report’s author and analyst for Parks Associates. “In
terms of subscriber growth and handset sales, minorities are becoming much
more important, and were already seeing operators change their marketing and
pricing as a result.”
The data and forecasts contained in
U.S.
Mobile Market Intelligence are based on surveys of over 11,000
households, interviews with industry executives, and primary research. The
report provides statistical profiles of current and likely mobile phone
owners, an analysis of the industry’s financial performance, and detailed
forecasts of subscriber growth and handset sales.
For additional information about Parks Associates’
U.S.
Mobile Market Intelligence or the cellular industry, please contact
sales@parksassociates.com or
call 972-490-1113.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
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