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ARCHIVE 2006
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Parks Associates Puts Portability in Perspective
Parks Associates challenges predictions that local number portability
will lead to an industry meltdown in the U.S. mobile market.
Parks Associates released data
today to challenge recent speculations that local number portability (LNP)
will trigger a mass exodus of subscribers in the U.S. mobile market. The
data, drawn from its forthcoming report
U.S.
Mobile Market Intelligence, indicate that LNP, which allows
consumers to switch providers while retaining their original phone number,
will lead to only a moderate number of defections.
“Over the last week, there have been claims that 25-30%
of subscribers will switch operators as soon as number portability is
implemented,” said
John Barrett, research analyst with Parks Associates. “That is simply not
realistic once you look at markets where LNP has already been introduced,
such as Australia, Hong Kong, and the United Kingdom.”
“In these markets, the number of people porting their
number decreases with overall penetration rates,”
John
Barrett said. “In
Hong Kong, where there are 94 mobile phones for every 100 people, 23% ported
their number within the first year. In Australia and the U.K., where
penetration is 64% and 68%, respectively, only 4% and 6% have ported their
number. The U.S. has a relatively low penetration rate (50%), suggesting
that at most, 2-3% of subscribers will take their number to another operator
within the first year, nowhere near the 30% figure being thrown out by some
in the industry.”
U.S.
Mobile Market Intelligence, an indispensable guide to the mobile
phone market, contains consumer survey results revealing who uses mobile
phones, what new services they want, and how much they are willing to pay;
operator level forecasts of subscribers by technology, handset purchases,
and segmented revenues; competitive intelligence and comparisons of the top
player’s operating and financial performance; and analysis of the latest
market trends in services, equipment, and consumer demand.
For additional information about Parks Associates’
U.S.
Mobile Market Intelligence or local number portability please
contact sales@parksassociates.com
or call 972-490-1113.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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