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ARCHIVE 2006
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Parks Associates Offers Conservative Estimate of Hot-Spot Users
Parks Associates’ latest consumer data reveal that “hot spots” have
yet to gain sufficient consumer mind-share and usage is likely to remain ad
hoc at best.
Fewer than 3% of U.S. Internet
subscribers have used public “hot spots,” and an negligible number
have subscribed to these services, according to
Public Hot
Spots: Moving beyond Road Warriors, a forthcoming research report from Parks
Associates. Almost two-thirds of U.S. Internet subscribers either have never
heard of hot spots or remain unfamiliar with them.
“The hot-spot market is likely to suffer from a
prolonged infancy, despite the rosy forecasts proffered by industry
pundits,” said
Yuanzhe (Michael) Cai, research analyst with Parks Associates. “Our latest
consumer research suggests that approximately three percent of Internet
users have used public hot-spot services and only five percent of these
users converted into subscribers. Although consumer familiarity with
hot-spot services has increased significantly since 2001, the adoption rate
among Internet users has seen little improvement.”
These findings cast doubt on recent forecasts that
claim approximately five million consumers in North America, the majority of
which are in the U.S., will have used Wi-Fi® hot-spot services by the end of
2003. “That number is simply unrealistic,” Cai said. “The most optimistic
2003 estimate of hot-spot users in the United States should not exceed 2.5
million.”
Public Hot
Spots: Moving beyond Road Warriors
examines the hot-spot value chain and forecasts future market
development. The report includes a thorough examination of Wi-Fi® technology
and hot-spot players and an analysis of supply-side drivers and inhibitors,
all the way down to primary consumer data that pinpoints both the
opportunities and challenges for this sector.
For more information on
Public Hot
Spots: Moving beyond Road Warriors, visit
www.parksassociates.com or contact Parks Associates at
sales@parksassociates.com or
call 972-490-1113.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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