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“E-Enabled” Home Security Applications Ready for Targeted Deployment
Strong interest among certain consumer segments for
specific applications is offset by the technical and financial hurdles in
deploying such services
E-Enabled
Home Security, a new study from Parks Associates, has found that
growing safety concerns among U.S. consumers have piqued interest in
emerging home security applications such as remote monitoring and
management. This study, the latest in Parks Associates’ Primary
Perspectives series, determined approximately one-half of U.S. consumers
with Internet access at home would find these advanced home security
services useful.
“With two-way broadband connections common in many U.S.
households, some very compelling home management applications can find true
commercial value,” said Kurt Scherf,
vice president of research for Parks Associates. “With home and personal
safety concerns on the rise, traditional home security players – as well as
a host of new players in the services, hardware, and software sectors – will
find new footing in this market.”
The report is based on data from Parks Associates’
landmark consumer study
Broadband Access @ Home, which comprises the largest long-form study
of U.S. Internet households conducted to date. The data – from more than
10,500 respondents in households with Internet access – pinpoints both the
opportunities and challenges facing companies as they offer e-enabled home
security applications.
“The early market for emerging Internet-enhanced home
security applications exists within a smaller niche of single-family
households that already use broadband services,” Kurt Scherf said.
“Any realistic model for rollout would require partnerships between and
among a variety of players, including ISPs, traditional security monitoring
companies, builders, developers, and hardware and software developers.
Furthermore, high-scale housing developments would serve as the best initial
target for these innovative and more expensive applications because the
hardware and software subsidies could be recovered quickly via bundled
services billing.”
For additional information about Parks Associates’
Primary Perspectives:
E-Enabled
Home Security, please contact Parks Associates at 972-490-1113 or at
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
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