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New Report Urges Recording Industry to Give Music Away for Free
Parks Associates Highlights Alternatives to Suing Your Customer
In response to the legal
campaign against music piracy, Parks Associates today issued a free white
paper recommending new business models to a recording industry that has so
far failed to adapt to today’s digital environment. The paper,
Thinking Outside the Disc
, advises fighting digital piracy through a free music-on-demand service
which would rely on advertising revenue, rather than pursuing legal actions
that ultimately ignore the realities of today’s entertainment market.
“Digital music has changed the market, and business
models need to change too or the industry will suffer the consequences,”
said John Barrett,
research analyst at Parks Associates. “Even if file-swapping networks were
to magically disappear, the traditional revenue models would still be under
strain.”
In the paper,
John Barrett points out
that the recording industry has historically been able to sell consumers the
same piece of music multiple times by repackaging it and introducing new,
improved mediums. Digital music allows consumers to repackage music
themselves and negates the need to upgrade formats.
Thinking Outside the Disc
draws data from two nationwide consumer
surveys on digital music use and is available for download at:
www.parksassociates.com.
For additional information about Parks Associates’
Thinking Outside the Disc
or digital music, please contact
sales@parksassociates.com or
call 972-490-1113.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
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http://www.connectionsconference.com |
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