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Parks Associates Teams with BusinessWeek
Special Advertising Sections for Networking Coverage
Late 2003 special advertising section to examine the business case
for deploying home and mobile networks
In a nod to the importance that
many companies are placing on networking applications for the home, small
business, and mobile environments, BusinessWeek will offer
a special
advertising section November 24, 2003. The Special Sections group is teaming with
market research and consulting company Parks Associates to write the content
for this section. Parks Associates’ analyst team will examine and analyze
the business case for network deployment, particularly those for data and
multimedia distribution in and around the home and in public locations.
“We are quite excited to be selected by BusinessWeek
to write for this special section,” said
Kurt Scherf,
vice president of research. “Combining Parks Associates’ expertise in both
primary consumer and secondary industry research, the goal of this section
will be to provide readers with a very pragmatic look at the business
opportunities that exist in this space.”
This special ad section, to be published in the Fall,
will provide an in-depth examination of the drivers, opportunities, and
challenges of the home networking industry. Topics include: Defining and
Classifying Opportunities in Home Networking; Data Networks – “The Office at
Home”; Multimedia Networking: The Next Frontier; Adding Value to the “Fat
Pipe”: Services that Matter; and Extending the Reach of Wireless from the
Home and Small Office.
“We are extremely excited about our upcoming special
advertising section, ” said Stacy Sass McAnulty, Director, Worldwide Special
Advertising Sections.
For more information on this special advertising
section, please contact Fran Hall at
franhall@custpub.com or
visit
this link. For more information on Parks Associates, please
visit
www.parksassociates.com or call 972-490-1113.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
|
http://www.connectionsindustryinsights.com
About BusinessWeek
BusinessWeek, the #1 business magazine, reaches over 970,000 tech-savvy
subscribers. Because of their business backgrounds, their disposable incomes
and general lifestyle they are the well-educated, affluent trend-setters
most likely to network their homes in the near future. Approximately 50
percent own two or more home computers, their median household income is
$149,000 and the median value of their homes is $304,000. Additionally 70
percent own high-tech TVs or direct satellite dishes.
BusinessWeek’s mission is to give professionals
the insight, information, and inspiration they need to make smarter
decisions about business, finance, and careers. BusinessWeek keeps its
readers current on a wide variety of business issues and events; financial
trends and projections; and technology and it applications. |
