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ARCHIVE 2006
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2003 Promises to be a Banner Year for U.S. Broadband
Adoption
Parks Associates’ latest research finds a notable increase in the
number of U.S. households interested in upgrading to broadband service.
Almost one-half of U.S.
households now using a dial-up Internet connection are interested in
upgrading to broadband during 2003 – an increase of almost 50% over last
year. According to Parks Associates’ latest report,
Trends
in U.S. Broadband Adoption, such a surge in consumer interest will
likely prompt growth in service adoption.
“U.S. consumers are now more aware of the value of
broadband,” said
Michael Greeson, Parks Associates. “But consumer demand for broadband will ultimately be
tempered by accessibility to service, subscription costs, and the
availability of meaningful content and services. In order to take advantage
of this spike in interest, broadband service providers must continue to
refine the consumer value proposition and try to avoid increasing the
monthly price of high-speed connectivity.”
Parks Associates’ latest broadband report,
Trends
in U.S. Broadband Adoption, provides a detailed update and analysis
of the issues impacting the adoption of broadband service in consumer homes.
The report features year-end 2002 subscription estimates for residential
broadband service as well as an overview and discussion of value-added
services such as digital telephony and home networking.
Trends
in U.S. Broadband Adoption also offers forecasts for U.S.
residential broadband adoption through 2006.
For additional information about Parks Associates’
Trends
in U.S. Broadband Adoption, please contact
sales@parksassociates.com or
call 972-490-1113.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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