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Networked Consumer Electronics Just an Adapter Away
Parks Associates’ latest research suggests that one-third of those likely
to adopt home networks have PC and entertainment equipment collocated.
Over one million Internet
households in the next wave of home network adopters have both their primary
PC and home entertainment system collocated, making them prime candidates
for multimedia networking solutions. According to Parks Associates’ latest
report
Broadband
Access @ Home III, this segment, comprising more than one-third of
the three million households likely to adopt home networking in the next 12
months, would, in most cases, require only a network adapter to make the
transition to entertainment networking. The more formidable challenges to
service providers and manufacturers are in the targeted marketing and
distribution of such cross-platform solutions in order to promote and
facilitate this adoption.
“Demand for home networking is ramping up, but there is
much debate about if and when consumer electronics such as stereos and TVs
will make their way into the home network,” said Michael Greeson,
Parks Associates.
“Although most of those likely to adopt home networks are interested in
PC-centric applications such as sharing an Internet connection or sharing a
printer, a significant number of these households are in a good position to
network entertainment content from the PC to their entertainment system.”
Service providers, solution vendors, and consumer
electronics manufacturers alike are hoping that traditional entertainment
equipment will gradually find its way into the networking mix, according to
Broadband
Access @ Home III. The report cites households with a PC and an
entertainment system collocated, of which its inhabitants expressed a strong
interest in home networking, as the likely first major segment to widely
adopt solutions that network entertainment content.
Parks Associates’ latest consumer study,
Broadband
Access @ Home III, is the largest long-form Internet survey conducted in
the U.S. to date, with more than 10,500 Internet households participating.
The study includes surveys of 4,500 narrowband and 6,000 broadband
households and offers statistically significant samples for most residential
services, including digital cable, satellite TV, Internet, home networking,
Internet telephony, home security, home management, and many others.
For additional information about Parks Associates’
Broadband
Access @ Home III, please contact
sales@parksassociates.com or
call 972-490-1113.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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