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Home Networks Ready for Primetime
Parks Associates’ latest research suggests that U.S. consumers are ready
for home networking.
Almost one-third of all U.S.
broadband households are interested in purchasing a home networking product
this year, according to Parks Associates’
Broadband
Access @ Home III, a survey of 10,500 U.S. Internet households. This
trend reflects a growing appreciation among U.S. consumers for the value of
a home network.
“There is little doubt that demand for home networking
is finally ramping up,” said Michael Greeson,
Parks Associates. “At
least three million U.S. Internet households will purchase data-centric home
networks in 2003, thanks in large part to the aggressive marketing efforts
of service providers and retailers alike, as well as strong consumer
interest in networking content.”
Sharing an Internet connection continues to be the most
significant driver for home networking. Two-thirds of Internet households
with a home network state that sharing an Internet connection among multiple
home PCs was the top reason for network adoption.
Parks Associates’ latest consumer study,
Broadband
Access @ Home III, is the largest long-form Internet survey
conducted in the U.S. to date, with more than 10,500 Internet households
participating. The study includes surveys of 4,500 narrowband and 6,000
broadband households and offers statistically significant samples for most
residential services, including digital cable, satellite TV, Internet, home
networking, Internet telephony, home security, home management, and many
others.
For additional information about Parks Associates’
Broadband
Access @ Home III, please contact
sales@parksassociates.com or
call 972-490-1113.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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