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Parks Associates and Red Herring Team to Increase Knowledge of Home
Networking and Residential Gateway Industries
In a nod to the dynamic potential of the home
networking/residential gateway marketplace, Red Herring Magazine, with editorial
content by Parks Associates, is developing a special section for its May blockbuster issue
that examines and analyzes this growing market.
This special advertising and editorial section will be dedicated to the home networking
and residential gateway marketplace, which Parks Associates projects will reach $8.2
billion by the end of 2004. Through its partnership with Red Herring, Parks
Associates will contribute editorial to this section, including an overview of the home
networking industry that will provide analysis, forecasts, and insight into this
flourishing market.
In addition to its normal 325,000 magazine distribution, this section will be
distributed at CABA and Parks Associates' fifth annual
CONNECTIONS™ conference,
"The International Showcase for Home Networks and Gateways." Red Herring is a
special publication sponsor for the conference, which will be held May 9-11 in Seattle,
Washington.
"We are pleased to be working with a publication of Red Herring's
stature," said Tricia Parks, president of Parks Associates. "But as important,
we are pleased that Red Herring will help build more awareness and understanding
of the market potential and target markets for home networking and residential gateways in
the investment community. Due to Red Herring's strong position among investors
and venture capital, this special issue provides companies participating in these emerging
markets with a direct voice to that community."
"As broadband technologies converge to the home for advanced networking and
entertainment, there will be tremendous opportunities in the home networking market"
said Ed Meagher, Director of Special Projects for Red Herring. "We are proud
to be able to partner with an industry leader like Parks Associates to present these
opportunities to our 325,000+ readers."
About CONNECTIONS™: From May 9-11 2001, CABA and Parks Associates
will host CONNECTIONS™ 2001: The International Showcase for Home Networks and
Residential Gateways. This three-day conference, to be held at the Washington State Trade
and Convention Center, is expected to bring together 1,000 attendees and 60 sponsoring
companies to discuss the marketing and technical issues relating to home networks,
residential gateways, and information appliances. For more information, visit www.connectionsconference.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
About Red Herring: Red Herring is an integrated
media company that provides strategic technology business information to the leaders of
technology-driven businesses. Founded in 1993 to create and publish a national magazine,
the company has evolved into the leading source of insider perspective on technology and
business. Today, Red Herring Communications produces, distributes, and broadcasts its
unique blend of news, commentary, and analysis online, in print, and through events. These
media venues provide coverage of technology business news and events that is opinionated,
predictive, and usable. Red Herring Communications is privately held and is based in San
Francisco. For more information visit www.redherring.com.
About CABA: CABA is an industry association that promotes advanced
technologies for the automation of homes and buildings in North America. CABA's mission is
to encourage the development, promotion and pursuit of this automation through initiatives
and collaborations like the CONNECTIONS™ conference, work with standards and protocol
groups, and being a source of information for the industry and the public. CABA's flagship
publication is the Home & Building Automation QUARTERLY - 60 pages of news, views and
new products. Other publications include Event Reports and Information (research) Series,
as well as special industry reports.
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