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Consumer Demand For Home Networking Remains Steady
Parks Associates' Home Networking Findings to be Presented at Pre-CEDIA
Workshop on September 4, 2001
A recent survey of 2,500 U.S.
households from Parks Associates has revealed steady demand for network
connectivity solutions among multiple-PC households, which supports the
firm's current forecasts for the home networking market. The survey,
Bundled
Services and Residential Gateways, conducted in July 2001, also
found that these consumers are most likely to seek home networking solutions
based on their ability to share Internet access and peripherals first. A
secondary driver for home networking includes entertainment applications.
"This latest batch of research helps us better understand the role
of the early-adopter consumer and sheds new light on how home networking
will evolve," said
Kurt Scherf, vice president of research for Parks Associates. "With a
more detailed profile of the purchasers of home networking solutions, we are
better able to build forecast models that we believe are more accurate in
presenting the outlook for this market."
Parks Associates will present its latest findings on the home networking
marketplace on Tuesday, September 4, 2001, in a special
workshop prior to the Custom Electronic Design and Installation (CEDIA)
Expo in Indianapolis, IN. Led by
Kurt Scherf, vice president of research,
and Grayson Evans, president of The Training Department, the workshop is
appropriate for both home networking neophytes who need a solid
understanding of the networking market and industry veterans who are seeking
new market opportunities. The instructors will offer a comprehensive
understanding of the consumer and analyze the systems and solutions vying
for shelf space, the home builder's perspective on structured wiring and
integrated systems, and the essentials for installing and maintaining wired
and wireless home networking products and systems.
For additional information about Parks Associates' research and events,
including this special workshop, please contact Parks Associates at
972-490-1113 or at sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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