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Forecast for 2002: Fair to Partly Cloudy for U.S. Residential
Broadband Market
Parks Associates' latest research suggests that most narrowband
Internet users are satisfied with the speed and quality of their service.
A new survey from Parks Associates indicates
that of the 46 million dial-up Internet subscribers in the United States,
the vast majority (almost 75%) are content with the quality of their
Internet service. This research, part of Parks Associates' latest consumer
research project
Bundled
Services & Residential Gateways, suggests that broadband
providers will have a difficult time convincing consumers to switch to
broadband Internet service.
"The greater part of new broadband subscribers in the next few
years will be households currently using dial-up or narrowband Internet
service," says Michael Greeson, senior analyst and director of
broadband research for Parks Associates. "Broadband service providers
are banking on an increasing number of these subscribers becoming
frustrated with dial-up service, which makes broadband seem more
compelling. But if dial-up customers remain pleased with the quality of
Internet service at $15 - $25 per month, providers are going to have a
tough time selling broadband at $45 - $50 per month."
Simply stated, if dial-up users are satisfied with their Internet
service, they are much less likely to upgrade to broadband. In fact, the
main reason cited by narrowband users not intending to upgrade to
broadband is that dial-up is "good enough" for their Internet
needs.
Parks Associates' latest consumer research effort,
Bundled
Services & Residential Gateways, is based on consumer surveys
of 2,500 U.S. households conducted in late July 2001. The recently
released report contains interpretation and analysis of new primary
consumer data regarding the attitudes and trends impacting consumer
electronics; Internet service; home networking technology; home security
and control services; digital video and audio services; and a number of
other legacy and next-generation applications made possible by the
delivery of broadband technology to the home.
For additional information about Parks Associates'
Bundled
Services & Residential Gateways, please contact Parks
Associates at 972-490-1113 or at
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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