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Free Consumer Research on Emerging Technologies Offered at Forum
2001
Parks Associates' 14th Annual Forum Conference to Provide Complimentary
Research on Consumers, Home Networks, and Emerging New Home Technologies
At its upcoming conference Forum
2001: Leveraging Digital Opportunities, Parks Associates will
present exclusive consumer research to attendees regarding the acquisition
of high-tech products and services, including findings from multiple focus
groups conducted among key demographic segments. The research, designed
specifically for Forum, will include data and analysis on consumers
and their purchase intentions regarding entertainment, electronics, home
networking, and other related technologies and services, all offered in a
special session entitled
"Mission Possible: Understanding the
Consumer."
"Forum,
held on October 1-3 at the Regent Las Vegas, has always been about
understanding consumers' needs first, and then leveraging that knowledge
into designing and marketing practical applications for the home," said
Kurt Scherf, Parks
Associates' Vice President of Research. "This year, we're taking our
consumer research efforts to the next level by providing free research to
every attendee. Our guests will walk away from this show with something else
they won't get at any other conference: information about consumer
intentions to acquire home systems and services and, in particular, how
their plans and perspectives will affect the holiday buying season for
electronics. This information will offer a competitive edge to our
attendees, and we're providing $25,000 of it within the cost of attending
Forum 2001. It's one way to say 'thank you' to all of our clients."
Parks Associates will present its latest consumer findings on Wednesday,
October 3. The session will include information from, among other sources,
recent focus groups conducted with college-age teenagers; home owners who
are married with children; and mature Americans. Each attendee at the
session will also receive a summary report of this research.
For additional information about Parks Associates' research and events,
including this special session, please contact Parks Associates at
972-490-1113 or at sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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