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Don Middleberg, CEO of Middleberg Euro RSCG, to Speak at Forum 2001,
the Premiere Event for Today's Technologies
Middleberg to Provide Techniques for Effectively Communicating with the
Modern Consumer
Parks Associates announced today that Don
Middleberg, founder and CEO of Middleberg Euro RSCG, is bringing his
expertise on communications strategies to Forum
2001, the premier annual event addressing convergence and marketing
opportunities for today's technologies. Mr. Middleberg will be the luncheon
speaker on Thursday, December 13, for Forum
2001, which will host 175-200 executives from a variety of
industries at the Las Vegas Regent on December 12-14.
"Technology has changed the way consumers live and our clients are
the companies who understand that," said Don
Middleberg. "I am proud to participate in Forum
2001 as it has become a significant platform for addressing the most
critical issues on the minds of today's technology leaders."
Middleberg Euro RSCG helps companies use communications to grow their
businesses amid times of great economic, social and technological change. In
the early 90s, Middleberg was among the first public relations firms to
recognize how the Internet was changing business and communications
practices and was quick to innovate new PR strategies in response to those
changes. Today, the firm is again taking the lead by offering specialized
services designed to help clients capitalize on the changes wrought by
technology and innovation. Middleberg Euro RSCG assists both emerging and
established brands such as Gartner, Enron, Reuters and United Airlines to
excel in rapidly evolving markets.
In his presentation entitled Understanding
the "Prosumer": How Communications Can Win Over Consumers in the
New Age, Mr. Middleberg will explain how and why the balance of
power between the consumers and the companies trying to reach them has
shifted. He will talk about effective communications strategies for
businesses trying to survive and grow in this altered environment.
"We are honored to have Don speaking," said
Tricia
Parks, president of Parks Associates. "While it is important to
understand the actual technologies, having the knowledge and abilities
necessary to communicate to the correct target audiences is critical. Don
will bring that knowledge to Forum 2001."
Forum, an
annual event now in its fourteenth year, is a cross-industry conference that
provides leaders with the knowledge to leverage products and service
developments by crossing market and channel boundaries. Attendees represent
a variety of manufacturers and service providers from the home networking,
telecommunications, broadband, consumer electronics, security, energy
management, builder, mobile communication, and semiconductor industries,
among others.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
About Middleberg Euro RSCG: Middleberg Euro RSCG helps emerging
and leading brands use communications to manage change caused by innovation
and technology. The agency is focused on four key practice areas: Financial
Services, Consumer Marketing and Technology, Business Technology and
Healthcare. To ensure clients' success, Middleberg Euro RSCG marries
superior creative and strategic thinking with strong, grass-roots execution
at every step. As part of Euro RSCG, Middleberg Euro RSCG offers the
senior-level attention and value of a small firm with access to the
fifth-largest agency network worldwide. Founded in 1989, Middleberg Euro
RSCG is based in New York City.
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