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CONNECTIONS™ Active at CES 2002
CES
International 2002 attendees will have multiple opportunities to get
the latest research and analysis on the connected home market from CONNECTIONS™,
the International Showcase for Home Networks and Gateways. CONNECTIONS™,
co-hosted by CABA and Parks Associates, is hosting two sessions and
conducting a workshop at the Las Vegas CES show, which runs from January
8-11, 2002.
The CONNECTIONS™ half-day
workshop will take place on January 7 as a primer for CES attendees.
Parks Associates' president
Tricia
Parks and vice president of research
Kurt
Scherf will present analysis, forecasts, and the firm's latest
consumer research on today's emerging residential technologies, including
high-tech purchase intentions among key consumer segments and the nation
as a whole.
"Our research and analysis indicate that the next two years will
be significant for home networking and residential gateways," Parks
said. "With such growth potential, the connected home constitutes a
complicated industry, and this workshop will offer a clear assessment of
this market and get people ready for CES."
CONNECTIONS™ will also sponsor the session Channel
Activity on Tuesday, January 8, 2002, from 1:30 p.m.-2:30 p.m.
David Dern, marketing director for CABA, and Tricia Parks from Parks
Associates will moderate this session, which will examine the different
ways to bring a product to market and the key challenges in moving
high-tech products, including consumer education and post-purchase
installation concerns.
The second CONNECTIONS™-sponsored session, titled Internet
Home Alliance, will take place on Wednesday, January 9, 2002, from
10:30 a.m.-11:30 a.m. Ron Zimmer, president and CEO of CABA, will moderate
this session, which will provide attendees with an overview of the
Internet Home Alliance's mission and its activities in increasing consumer
comfort with and adoption rates of "Internet Lifestyle"
solutions.
"CONNECTIONS™ is pleased to present these two very
diverse sessions that focus on complementary areas of the home networking
industry," said Zimmer. "Both the Channel and the Internet Home
Alliance rely on educating the consumer on the benefits of the
technologies being shown at CES."
For more information, please contact Parks Associates at 972-490-1113
or sales@parksassociates.com
or CABA at 613-993-6760 or dern@caba.org.
Also please visit the CONNECTIONS™ Web site at www.connectionsconference.com.
About CONNECTIONS™: CONNECTIONS™ 2002, hosted by CABA and
Parks Associates, is scheduled for May 14-16, 2002, in Dallas, Texas. For
more information about the event, please visit, http://www.connectionsconference.com
or call CABA at 613-990-7407 or Parks Associates at 972-490-1113.
CONNECTIONS™ 2001 drew more than 700 industry executives and 85
sponsoring and supporting companies from 22 different countries.
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