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Contact
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Residential Broadband & Home Networking Markets Proceeding on
Course
Parks Associates' latest consumer research reinforces firm's early
forecasts for residential broadband and home networking growth.
One-third of U.S. households
currently subscribing to dial-up Internet service are interested in
upgrading to broadband service in the next 12 months, according to Parks
Associates' latest consumer study,
Bundled
Services & Residential Gateways. Additionally, 28% of broadband subscribers intend to
purchase home networking solutions in the same period, indicating that
subscriber growth for these advanced technologies will be modest but
steady in the coming months.
This research supports previous forecasts offered by Parks Associates,
which predicted that 10.7 million U.S. households will subscribe to
broadband service and 5.7 million households will have some form of home
network deployed by year-end 2001.
"The early adopting consumer is ready to purchase networks and
adopt broadband but must wait on excellent product with rational
pricing," said
Tricia
Parks, president of Parks Associates.
"It's more important than ever to have a complete understanding of
what consumers want and how much they will pay."
"Our forecasts have always been grounded in an intimate
understanding of the consumer," says Michael
Greeson, Parks Associates. "That is in many ways what separates our
research from our competitors."
Parks Associates' latest research effort,
Bundled
Services & Residential Gateways, surveyed 2,500 U.S. households. The
soon-to-be-released report contains consumer data as well as
interpretation and analysis of the attitudes and trends impacting consumer
electronics; Internet service; home networking technology; home security
and control services; digital video and audio services; and a number of
other legacy and next-generation applications made possible by the
delivery of broadband technology to the home.
To complement this consumer data,
Bundled
Services & Residential Gateways will also survey the companies involved in the design and
manufacture of consumer-premise equipment, such as residential gateways (RGs),
and the broadband service providers beginning to deploy RGs. These surveys
will offer a unique industry perspective on which services and features
are most important to consumers, as well as a rare glimpse into what the
future market for RGs may look like.
For additional information about Parks Associates'
Bundled
Services & Residential Gateways, please contact Parks Associates at 972-490-1113
or at sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, in
partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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