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U.S. Home Builders
Adopting Home Networking, Advanced Technology for New Residences
Recent results from a groundbreaking survey of the housing industry reveal
a growing acceptance of advanced standards in residential infrastructure as home builders
are responding to the new technological demands of their customers. According to this
nationwide survey conducted by Parks Associates and BUILDER Magazine, more than
one-half of the US home builders sampled indicate that their firms currently offer
advanced whole-house networking in the form of structured wiring. In total, 12% of US home
builders are already offering structured wiring as a standard feature.
 Figure 1 "As
buyers of newly built homes become more savvy regarding technology, they are requesting
features such as pre-wired home offices, entertainment centers, and home networks,"
said Kurt Scherf, Vice President of Research. "Home builders who recognize this
growing trend and implement solutions to address current and future needs will have a
competitive advantage."
The
survey of 696 US home builders (a nationally projectable sample providing a margin of
error of ± 3.7%) features data on application wiring, structured wiring, home controls,
and value-added services. Solutions such as structured wiring enable the provision of
advanced services, including high-speed Internet, distributed audio and video, and
extensive home controls, to and throughout the home. Scherf noted that this new research
shows a strong link between structured wiring and the presence of these other residential
technology solutions to supplement a builder’s offerings.
"Although the growth
in consumer acceptance of home controls has been slow, this research provides a clue as to
how wider deployment will occur," said Scherf. "We believe that the installation
of an appropriate network infrastructure will be critical in order for advanced solutions
to flourish. From this study, we find that, across the board, home builders who are
installing structured wiring are more likely to offer their buyers additional solutions,
such as lighting control, HVAC, and monitored security."
Figure 2
US Builders and Emerging Technologies is a research study that examines how home
builders are adopting technologies for the home. Topics covered in this study include
application wiring, whole-house wired networks, home controls, and services provision. For
more information on this study, please contact Parks Associates at 972-490-1113 or
sales@parksassociates.com.
About Parks Associates: Parks Associates is an
internationally recognized market research and consulting company specializing
in emerging consumer technology products and services. Founded in 1986, Parks
Associates creates research capital for companies ranging from Fortune 500 to
small start-ups through market reports, primary studies, consumer research,
custom research, workshops, executive conferences, and annual service
subscriptions.
The company's expertise includes new media, digital
entertainment and gaming, home networks, Internet and television services,
digital health, mobile applications and services, consumer electronics, and home
control systems and security.
Each year, Parks Associates hosts executive thought
leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks
Associates produces the online publication Industry Insights in
conjunction with the CONNECTIONS™ Conference series.
http://www.parksassociates.com |
http://www.connectionsconference.com |
http://www.connectionseurope.com
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http://www.connectionsindustryinsights.com
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