Press Releases

Parks Associates releases whitepaper "Trends in Digital Gaming: Free-to-Play, Social, and Mobile Games"

The percentage of U.S. gamers who regularly download games or gaming apps to their mobile devices increased from 7% in 2008 to 18% in 2011, growing in parallel with rising adoption of smartphones and tablets, according to a new whitepaper from Parks Associates. Among tablet owners, 71% of adults and 79% of teens - ...read more

Smart Energy Summit: Engaging the Consumer examines new strategies to boost consumer adoption of energy management solutions

At the upcoming Smart Energy Summit, international research firm Parks Associates and leading energy executives will address strategies to boost consumer awareness and engagement with current energy offerings. Smart Energy Summit: Engaging the Consumer, February - ...read more

Conference features speakers from Best Buy, Lowe's, PG&E, GE, Duke, Direct Energy, IBM, Reliant, Telecom Italia, Tendril, and more

International research firm Parks Associates today announced the agenda and speakers for Smart Energy Summit: Engaging the Consumer, February 28-March 1, Austin, Texas. The event features the Parks Associates analyst team and more than 40 executives addressing new energy management solutions, - ...read more

Verizon, Motorola, San Diego Gas and Electric, and Best Buy to keynote executive conference

International research firm Parks Associates today announced Best Buy, Motorola Mobility, San Diego Gas and Electric (SDG&E), and Verizon as keynotes at Smart Energy Summit: Engaging the Consumer. The presentations focus on new business strategies, partnerships, early successes, and new technologies enabling the deployment of smart - ...read more

Women's digital media habits outpaced men's in 2011, according to international research firm Parks Associates, which reports that women share more content online and download more movies and music than men. For example, women are 73% more likely than men to have watched a full-length TV show online in the past 30 days.

The research firm's Consumer Decision Process found women also have higher purchase intentions than men - ...read more

Analysts and Technology Execs from Companies such as Verizon, Best Buy, IBM & Motorola will Lead Five Interactive Sessions, Networking Reception Immediately Following

International research firm Parks Associates invites media to attend the 6th Annual CONNECTIONS™ Summit at CES from 9:30 a.m.-5:15 p.m. on January 10, 2012, in Rooms S204-205, South Hall, Las Vegas Convention Center. A networking - ...read more

920+ Million Connected Devices will be sold in 2012

New connected products and technologies, including smart HDTVs, voice controls, Android tablets, and multifunction e-readers, are changing the way consumers access and manage content in the home. International research firm Parks Associates will highlight its latest consumer and industry research in these key markets at CONNECTIONS™ Summit at 2012 International CES in Las Vegas - ...read more

Parks Associates Research Shows Consumer Interest in TVs with Built-in Internet Connectivity Nearly Doubles Interest in 3D TVs

One in five U.S. broadband households intends to purchase a new flat-panel TV before the end of 2011, making it the most popular CE product this holiday season, according to new consumer research from Parks Associates. Among households intending to purchase a flat-panel TV, 73% plan to select a set with advanced features such as 3D capabilities - ...read more

International market research firm brings Connected Home Pavilion to TIA Exhibit floor June 5-7, 2012; Dallas, Texas

The Telecommunications Industry Association (TIA) and Parks Associates, the leading international market research and consulting firm focused on the connected consumer and residential technology solutions, have agreed to co-locate the 16th annual ...read more

Parks Associates Reports New CE Purchase Intention Numbers for Holiday Season

Daily deal websites are fundamentally changing consumers' holiday shopping habits, with 78% of U.S. broadband households having reviewed Internet-based retailer and manufacturer offers in the past 30 days, according to new consumer research from Parks Associates. Over two-thirds of consumers checked emails from retailers, manufacturers, or daily deal services at least once in the last month, - ...read more