Company

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Since 1986, we have provided research and analysis to companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, consultation, workshops, executive conferences, and annual service subscriptions.

Scope of Research

› Global markets
› Features and differentiation
› Innovations and disruptive technologies
› Market participants and company profiles
› SWOT analysis
› Customer preferences and purchase intentions
› Consumer behavior and usage habits
› Adoption and price sensitivity		 › Consumer segmentation
› Optimal bundles
› Channel dynamics
› Market trends
› Market sizing & forecasts
› Value chain analysis
› Branding

With each category, Parks Associates provides:

  • Primary Consumer Research
  • Industry and Competitive Analysis
  • Focus Groups
  • Forecasting and Distribution Analysis
  • Strategic Seminars and Workshops
  • Executive Conferences
  • Custom Projects and Consulting

Events

Parks Associates produces multiple events for industry executives throughout the year.  Our core industry events – CONNECTIONS™: The Digital Home Conference and Showcase – hosts over 500 industry executives each year. CONNECTIONS™ Europe examines digital living issues specific to the European continent, and CONNECTIONS™ Summit at CES reviews the year in digital product and services each year and looks ahead to the major consumer and industry trends.

Parks Associates also hosts research Webcasts every month.
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