OTT Services: Moving from Sideline to Primetime

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OTT video services have been a disruptor to the traditional video ecosystem. Pay-TV providers are now responding, offering their own OTT services to carve out a piece of the market.

This webcast examines international trends in OTT services and the role of pay-TV provider in the future of OTT.
The analysts also provide details on consumers that buy OTT video based on Parks Associates' recent consumer surveys.


Impact of OTT video services on the traditional video ecosystem

Global overview of online video market

Response of pay-TV providers to OTT threats

Consumer usage, segmentation, expenditures, and motivations regarding OTT services

Online Video Subscribers: Frequency of Video Use, Subscription Online, Discs, Transactional Services, Pay-TV VOD


Brett Sappington, Director, Research, Parks Associates
John Barrett, Director, Consumer Analytics, Parks Associates

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