Avoiding OTT’s Top 5 Mistakes

Tuesday, March 26, 2019 | 11:00 A.M. CT (12:00 P.M. ET)

Swrve - OTT Churn WebcastComplete the form on this page to download this Webcast.

Co-hosted by Swrve and
Parks Associates

Over one-quarter of current OTT video service subscribers have cancelled an OTT video service in the past year.

Consolidation has begun in earnest in the crowded U.S. OTT video services marketplace, as consumers become more selective of their subscriptions. Services large and small are seeking the best approaches to acquire customers, design services, and manage churn.

Yet several pitfalls exist that can short-circuit a company’s efforts.

This webcast identifies the top five mistakes that OTT providers can make when planning, designing, and deploying their services. Speakers discuss strategies for companies to avoid these challenges related to churn, marketing, and content and service offerings.

Benefits of Attending

  • Lessons learned from successful and unsuccessful services
  • Key issues that many OTT services overlook
  • Potential obstacles that can inhibit growth
  • Understanding buying, churn, and viewing behaviors of today’s consumers
  • Ways to drive successful service growth


Barry Nolan, Chief Strategy Officer, Swrve

Brett Sappington, Senior Director of Research, Parks Associates

Barry Nolan, Chief Strategy Officer, Swrve

Parks Associates - Swrve OTT Free Webcast

Barry has spent much of the last eight years advising some of the worlds largest media companies on how to grow their digital business in the era of mobile-first, app-centric world.

Swrve is Barry's fifth startup in his career. Four of his previous startups IPO'd on NASDAQ and one was sold to Apple. Swrve provides SaaS-based, real-time marketing automation software to increase customer engagement through dynamic campaigns across mobile, email, web, TV and emerging digital channels. Swrve has been deployed in over 3.5 billion devices, and the platform processes over 14 billion events daily.

Brett Sappington, Senior Director of Research, Parks Associates

Parks Associates - Brett Sappington

As a director of research at Parks Associates, Brett Sappington leads Parks Associates services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. Brett is an expert in worldwide television and broadband services. His personal research focuses on the activities and trends among operators and the market forces affecting their businesses. Brett is a regular speaker and moderator at international industry events.

Brett has spent over eighteen years in the industry as an analyst, executive manager, and entrepreneur. Previously, he founded and served as vice president for Teligy, a software company specializing in software for wired and wireless communications systems. Brett established new divisions for networking and audio/multimedia software for Intelligraphics. He has also been involved in the development and marketing of early-market products for 802.11 wireless networking, VoIP, and other technologies.

Brett holds an MBA from the University of Texas at Austin with a concentration in high-tech marketing and a BA in physics from Baylor University.

INDUSTRY EXPERTISE: International Digital Living Trends, Television Services (IPTV, cable, satellite/DTH, terrestrial/DTT), Broadband Services, Multiscreen Services, Value-added Services, Cloud-based Consumer Services, Set-top Boxes, Residential Gateways, Electronic Program Guides, Video Search and Recommendation, Video Metadata, Middleware, Technical Support Services

© 1998-2023 Parks Associates. All Rights Reserved.