Webcast - Operators' Survival Guide, Episode 2: Show Me the Money

Complimentary Webcast, Co-hosted by Parks Associates and Viaccess-Orca

Complete the form on this page to download the PDF presentation for the Webcast "Operators' Survival Guide, Episode 2: Show Me the Money."

This webcast was hosted on Thursday, June 27, 4 p.m. CEST (Paris, France), 9 A.M. CT (Dallas, Texas, U.S.).

In this webcast, the second episode of the operators' survival guide, Parks Associates and Viaccess-Orca present the steps operators should take in leveraging the personalization and socialization demands of consumers to develop successful monetization strategies:

  • How to build services that excite today's empowered consumers
  • The role of multiscreen services as incentives to adopt high-tier/premium service packages (broadband and/or TV)
  • Content subscriptions beyond pay-TV services
  • Offering value-added services outside of the operator's footprint
  • Content security strategies as enablers for innovative business models


The webcast addresses trends in the evolution of video services monetization:

The first, most basic monetization strategies such as subscription

Transactional models

Next-generation companion screen monetization strategies such as targeted advertising, sponsorship, and branding

PRESENTERS:

Viaccess-Orca - Parks Associates webcast

Haggai Barel

Deputy CEO

Viaccess-Orca

Brett Sappington - Parks Associates

Brett Sappington

Director, Research

Parks Associates






Viaccess-Orca logo - Parks Associates logo

By 2016

over 100 million

U.S. & Canadian pay-TV subscribers

will be able to receive a  multiscreen service from their existing pay-TV provider.

These offerings create "soft" values such as reducing churn and increasing stickiness, but providers are struggling to come up with true monetization strategies as they take on the role of tour guide to immersive consumer content experiences.


Complete the form on this page to download a PDF of the Webcast, with link to audio.

 
 
 

By 2016, Nearly 115 Million

U.S. & Canadian Pay-TV subscribers will be able to receive a multiscreen service from their existing pay-TV provider.


But providers are struggling to monetize these new TV and video services.

 

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