Parks Associates NUMBERS™ extends forecast information and knowledge beyond toplines to detailed views of numbers and graphs.

These tools provide detail and assumptions behind Parks Associates’ forecast. In addition, the work of cross tabbing, compilation, and charting is done for you.

It enables product managers as well as strategy and financial planners the ability to merge their own forecasts or compare their forecasts for any given category and across nations.


 

Each NUMBERS™ publication features:

  • Excel workbook with 30-50 topline graphs and tables plus quick-access hyperlinked indices
  • Explanation of the basis of forecasts, including reference to Parks Associates consumer surveys, channel surveys, industry executive interviews, and appropriate institutional and company data
  • Historical data and five-year forecasts for United States, other countries, regions and world
  • Glossary, assumptions, methodology, process, and quality-control signoffs
  • Fact table for creating pivot tables

Core NUMBERS™
Audio Devices
Connected Major Appliances
Fitness Tracker
Home Security
IP Camera
Lighting
Mobile Broadband
Music Services
Set-top Box and Broadband Gateway
Smart Home Controller
Smart Thermostat and Water Device
Smart TV
Smart Watch
Smartphone and Tablet
Streaming Media Player
Tech Support Services and Warranties
TV Services

Parks Associates builds its forecasts upon core numbers with specifics based on product or service type. Some products are based on population; others are based on households. The majority of forecasts use households with broadband capability as the fundamental metric.

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