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Smart Home: The Next Big Sell

Parks Associates will host a Pre-Show Research Workshop on Tuesday, May 22. Workshop will take place in Grand Peninsula EF. Register Now.


Workshop Presenters

Tom Kerber - IoT Research at Parks Associates

Tom Kerber

Brad Russell - Parks Associates smart home research

Brad Russell

Patrice Samuels - Support and Privacy IoT Research at Parks Associates

Patrice Samuels

Dina Abdelrazik - Smart Home and IoT Research at Parks Associates

Dina Abdelrazik


8:30 AM   Registration

8:45 AM  Welcome

9:00 AM   The Next Wave of Smart Home Devices

What comes after lights, locks, thermostats, and cameras? As consumer adoption expands, adjacent use cases incorporate many new devices into the smart home, with many new means of interaction and control. This presentation looks at these new use cases, the expansion of voice control throughout the home, and the ways consumers want to use and interact with their devices. It also outlines the consumer segments at different stages in the technology adoption curve.

Presentation by Brad Russell, Research Director, Connected Home, Parks Associates

9:45 AM   Industry Insights: Growth and Business Models

This industry presentation details strategies for smart home solution providers to cross the chasm and presents growth estimates for the smart home industry and the business models to achieve and then surpass sales expectations.

Steve Horley, Advisor Global Innovation & Investments, Tokyo Electric Power Co.

Discussion led by Dina Abdelrazik, Research Analyst, Parks Associates

10:15 AM   Industry Insights: Winning Support Strategies

Data analytics, AI, and proactive support are key to keeping consumers engaged in the smart home experience. If a device is not easy to use and seamlessly interoperable and personal, it will quickly fall out of favor. The session looks at the innovations transforming singular smart home solutions into personalized experiences and support services that will extend the product lifecycle.

Joseph Kolchinsky, Founder, CEO, OneVision Resources

Richard Wolpert, Co-Founder & CEO, HelloTech

Presentation and discussion led by Patrice Samuels, Senior Analyst, Parks Associates

10:45 AM   Networking Break

11:00 AM   Smart Home Products: Selling the Experience

Compelling user experiences are driving smart home products to the mainstream, and the experience after purchase is essential to keep consumers buying. This session measures the smart home user experience and what capabilities are essential from their smart home solutions.

Presentation by Tom Kerber, Director, IoT Strategy, Parks Associates

11:15 AM   Industry Insights: Channel Strategies

In this session, industry executives discuss the new channels for smart home sales, including the role of retail in communicating value propositions to consumers. This session examines the sales strategies emerging that build around a core device/brand and their impact on the mix of sales channels bringing new products to market.

Shawn Barry, North American VP, Strategic Sales, Alarm.com

Daniel Behrendt, Business Development, Honeywell Connected Home

Shuvankar Roy, Vice President, Xfinity Home | Transformational Leader for Connected Home Strategy & Operations, Comcast

Discussion led by Dina Abdelrazik, Research Analyst, Parks Associates

12:15 PM   Networking Lunch

1:15 PM   AI Impact on Residential Security Business

Data is the driving force behind the expanding value propositions of the smart home, and as audio, video, and facial analytics expand and improve, smart home solutions will be part of an adaptive environment that learns, predicts, and decides in ways to improve home security and the user experience. This session looks the implementation stages for AI and the ways of leveraging data to improve consumer value and reduce costs.

Presentation and discussion led by Tom Kerber, Director, IoT Strategy, Parks Associates

1:30 PM   Consumer Insights: The Buyer Journey from Sales to UX

The number and breadth of smart products and systems entering the home are increasing, and as adoption transitions from early adopters to the early majority, any point of friction in the process from shopping to usage to interoperability could stall mass-market success. This presentation examines consumer purchase behaviors and preferences across multiple smart home solutions to inform the best product and sales strategies for each device type.

Presentation by Brad Russell, Research Director, Connected Home, Parks Associates

1:45 PM   Smart Home Devices: Addressing Privacy and Security

Ensuring consumer privacy and data security is critical to the sustained growth in the smart home markets—64% of U.S. broadband households are concerned about security and privacy when using their connected devices. Data and privacy protections must be in place even as consumers use different smart home products and services in their daily lives, creating a need for a security solution that operates seamlessly while maintaining necessary and personalized protections. This session examines current efforts to develop standards for privacy and security in the IoT, consumer expectations as they use their smart home devices, and the challenges in blending cybersecurity with a personalized and seamless IoT experience.

Dr. Kenneth Wacks, President, Home, Building & Utility Systems

Discussion led by Brad Russell, Research Director, Connected Home, Parks Associates

2:15 PM   Smart Home in Europe

This session discusses the landscape of smart home solutions in Europe. Parks Associates presents an overview of the European markets, highlights key differences between EU and the U.S., and discusses the key steps for companies looking to compete in Europe.

Presentation by Patrice Samuels, Senior Analyst, Parks Associates

2:30 PM Wrap-up

2:45 PM CONNECTIONS™ Welcome Session - View Conference Agenda | Register Now