Parks Points

Wednesday, October 12, 2016

The Real Costs of a Corporate Data Breach

Security breaches cost a lot of money. In the U.S., the average data breach costs $5.4 million. The average cost, globally, of a compromised record rose 9% in 2014 to $145; costs in the U.S. rose to $201 per record. The 2014 Target breach was estimated at a gross cost of $162 million, with a net cost of $105 million after reduction for insurance payments and tax deductions. It was originally reported that the Anthem breach of 80 million patient records would cost over $100 million ...read more

Friday, September 30, 2016

Smart Home Technology Enables Expansion of European Security Services

The leading European security companies have always invested heavily in direct marketing and sales to overcome low awareness for professional residential security services. However, new entrants like Securitas AB may be able to utilize and expand the independent dealer channel in Europe due to smart home technology.

This approach has already been successful in the U.S., with smart home technology enhancing the traditional security service value proposition by improving both operational ...read more

Wednesday, September 28, 2016

Premium Video Service Market Trends

While a variety of global technology and market trends are reshaping the face of the TV industry, some have a unique impact on the design, marketing, and uptake of premium services. Those that involve major shifts in the business or revenues of pay TV are causing significant market disruptions, as are trends that define substantial changes in viewing habits. Not all of these disruptions work against the uptake of premium video services—several serve to encourage consumer use or ...read more

Monday, August 29, 2016

Panasonic and Allianz Find Early Success in Smart Home Partnership

Smart home adoption in Europe holds great promise but has languished behind North American adoption, which has been bolstered by a base of professional security subscribers. As an innovative approach to building on the security use case, Panasonic and Munich-based, global insurer Allianz have teamed up to introduce smart home starter kits supported by Allianz Assist, a low-cost 24/7 monitoring service.

Strategically, the Smart Home + Allianz Assist pilot program is designed as an ...read more

Monday, August 15, 2016

IT and Support Services: SMBs Prefer Trusted Providers or One-Stop-Shop

When small businesses (SMBs) choose an IT and support service provider, the two most important considerations are the provider’s ability to include all of the company’s devices and provide a comprehensive IT service plan. Over one-half of small businesses that use professional IT services use two or more services. However, small businesses may have to rely on multiple vendors to address their IT needs, resulting in a highly fragmented IT and support services market.

Broadband service ...read more

Tuesday, July 12, 2016

Wireless Charging: Challenges and Opportunities for Smart Watches

Battery life is an essential feature that directly influences a consumer’s purchase decision, brand choice, and subsequent usage of a wearable device. A wearable device’s small size and ultra-mobile nature limits OEMs’ ability to use bigger or more densely packed battery cells. On the other hand, the more functions that go into a wearable device, the more energy it will require. As a result, battery life is an ultimate design challenge for wearables OEMs.

Charging the battery is a ...read more

Wednesday, June 15, 2016

Is Streaming Disrupting the Pay-TV Industry?

The evolution of content distribution and the consistent growth of over-the-top (OTT) streaming generate industry predictions of the inevitable decline and fall of pay TV. As video ecosystems collide, the industry remains in a state of great change.

While streaming continues to grow, the number of pay-TV subscriptions in the U.S. is expected to remain relatively stable and to continue to grow elsewhere in the world. While media coverage focuses on cord cutting, the impact has been ...read more

Wednesday, May 11, 2016

Smart Home API Strategies: Open vs. Closed Systems

Any device maker and app developer can offer an API to their partners. However, smart home platform providers play a unique role in the ecosystem by aggregating and integrating third-party devices and apps. Platform providers' API strategies usually reflect their business strategy to augment their market position, set development priorities, and establish partnership preferences.

Parks Associates has identified more than 15 smart home platform players in this growing, yet competitive, ...read more

Wednesday, April 13, 2016

Innovations to Improve the Streaming Media Experience

As the lines between device makers, network operators, and content providers blur, the user experience has become more critical both as a point of competitive differentiation and a way to increase customer satisfaction. Fast and intuitive navigation and search, picture quality, and broadband performance are all major components of the user experience. New features such as convenience services and natural device communication methods continue to drive innovation forward.

Companies ...read more

Thursday, March 17, 2016

The Smart Home in Europe

Smart home adoption is expanding in Western Europe. New consumer research from Parks Associates shows over 40% of U.K. broadband consumers who plan to buy a connected device in the next 12 months intend to purchase these devices -- such as smart door locks, sensors, or security cameras -- as part of a home security or control system that can be monitored or controlled by a smartphone, tablet, or computer. Parks Associates’ Connected Consumer in Europe consumer research study also found ...read more

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