Parks Points

Thursday, May 03, 2018

The IoT Consumer and Insurance

Smart home and consumer Internet of Things solutions promise significant opportunities for the insurance industry in terms of reducing costs, alleviating risks, deepening customer engagement, and creating new services and revenue streams. There are many barriers ahead to overcome, but given the tremendous upside, insurance companies have begun attacking these challenges with a multi-tiered strategy.

The currency of these opportunities is data, and the level of integration required to more

Thursday, April 05, 2018

Challenges for a Growing VR Market

Virtual reality devices, including headsets and peripherals, offer consumers and businesses new ways to experience and share immersive content for entertainment, educational, social and other purposes.

VR's unique capability to promote user interaction through highly immersive content provides untapped potential in terms of storytelling, advertising, the practice of medicine, business, travel and much more. Virtual reality headsets are now available at increasingly attainable prices, and more

Monday, March 12, 2018

A Look at Major Smart Home Security Systems

Parks Associates tracks and monitors developments in the residential security and smart home markets. Throughout 2018, our analyst team will be highlighting new developments among smart security offerings in the U.S. and analyzing their impact on security dealers and installers.

The DIY security segment in particular has seen several major product introductions from new entrants trying to ignite the self-installed market with innovative products, low price points and new support services more

Tuesday, February 06, 2018

IoT and 5G: New Revenues, Use Cases, Value-added Services

The 5G standards target billions of new devices that will connect to operators' networks over the next decade and beyond. Each device type serves a use case that can be high-volume with low throughput requirements, or low-volume but high-value from a customer's point of view. The list of use cases keeps growing as new types of devices are added to the network, and as existing devices find new use cases with embedded mobile connectivity.

For instance, a GoPro-type of wearable camera helps more

Monday, January 08, 2018

Smart Home Opportunities for Security Dealers

Smart home devices such as IP cameras and video doorbells are at security’s doorstep; for some dealers, they are already firmly within their wheelhouse. Many of these devices still have low consumer familiarity when compared to broadly diffused products such as smartphones and smart TVs.

However, familiarity has at least tripled since the introduction of smart home devices through the residential security industry — real progress. New market entrants and improved iterations of more

Wednesday, December 06, 2017

Recent hacks exacerbate consumer anxiety around data security issues

This story originally appeared in Dealerscope.

The growing number of connected devices in consumers’ lives can be immensely rich in information, creating personalized experiences and generating a lot of data. These devices also provide targets for hackers creating a real need for the industry to address. The recent Equifax hack of potentially 145.5 million accounts in its credit database, though not device related, only serves to exacerbate consumer anxiety around data security

Thursday, November 09, 2017

Over 85% of U.S. homes have broadband service

In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband service, according to Parks Associates, 93 percent of those have DSL, fiber or cable high-speed, fixed-line Internet services.

The demand for high-speed fixed broadband is a key contributor to ongoing revenue and profitability for operators, particularly due to declines in pay-TV and more

Tuesday, October 17, 2017

Voice altering consumer interaction with technology

The new age in conversational interfaces is shifting the interaction model away from touch, type, and swipe to voice and this is changing the way consumers can interact with technology in various market segments.

From the smart home to the connected car, voice-based technologies are bringing about the emergence of new use cases. While voice-based assistants are key features of smartphones, the smart home and connected entertainment are two key areas for the consumer where voice more

Monday, September 18, 2017

Rise of OTT video services not only reason for decline of pay-TV subscribership

There has been an erosion in penetration of pay-TV subscriptions in the United States, traditionally one of the world's most lucrative markets for pay TV. They have fallen from a high of 86% in 2014 to 83 percent in early 2017, based on Parks Associates recent consumer research.

Despite signs in late 2015 and early 2016 that the U.S. cable TV industry finally had reversed years of subscriber losses, the numbers declined again for most cable operators late that same year.

Over-the-top more

Tuesday, August 08, 2017

Automakers monetizing connectivity in vehicles

Partly due to consumer demand and partly due to competitive necessity, connected features and apps are being integrated across automakers’ fleets. Automakers initially tried to keep tight control over their infotainment systems but most have since opened up to Apple and Android in the car. In doing so, they cede some revenue opportunities to the tech giants and must take a much broader approach to monetizing connectivity in the vehicle.

At the same time, automakers and their suppliers more

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