Parks Points

Monday, January 08, 2018

Smart Home Opportunities for Security Dealers

Smart home devices such as IP cameras and video doorbells are at security’s doorstep; for some dealers, they are already firmly within their wheelhouse. Many of these devices still have low consumer familiarity when compared to broadly diffused products such as smartphones and smart TVs.

However, familiarity has at least tripled since the introduction of smart home devices through the residential security industry — real progress. New market entrants and improved iterations of more

Wednesday, December 06, 2017

Recent hacks exacerbate consumer anxiety around data security issues

This story originally appeared in Dealerscope.

The growing number of connected devices in consumers’ lives can be immensely rich in information, creating personalized experiences and generating a lot of data. These devices also provide targets for hackers creating a real need for the industry to address. The recent Equifax hack of potentially 145.5 million accounts in its credit database, though not device related, only serves to exacerbate consumer anxiety around data security

Thursday, November 09, 2017

Over 85% of U.S. homes have broadband service

In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband service, according to Parks Associates, 93 percent of those have DSL, fiber or cable high-speed, fixed-line Internet services.

The demand for high-speed fixed broadband is a key contributor to ongoing revenue and profitability for operators, particularly due to declines in pay-TV and more

Tuesday, October 17, 2017

Voice altering consumer interaction with technology

The new age in conversational interfaces is shifting the interaction model away from touch, type, and swipe to voice and this is changing the way consumers can interact with technology in various market segments.

From the smart home to the connected car, voice-based technologies are bringing about the emergence of new use cases. While voice-based assistants are key features of smartphones, the smart home and connected entertainment are two key areas for the consumer where voice more

Monday, September 18, 2017

Rise of OTT video services not only reason for decline of pay-TV subscribership

There has been an erosion in penetration of pay-TV subscriptions in the United States, traditionally one of the world's most lucrative markets for pay TV. They have fallen from a high of 86% in 2014 to 83 percent in early 2017, based on Parks Associates recent consumer research.

Despite signs in late 2015 and early 2016 that the U.S. cable TV industry finally had reversed years of subscriber losses, the numbers declined again for most cable operators late that same year.

Over-the-top more

Tuesday, August 08, 2017

Automakers monetizing connectivity in vehicles

Partly due to consumer demand and partly due to competitive necessity, connected features and apps are being integrated across automakers’ fleets. Automakers initially tried to keep tight control over their infotainment systems but most have since opened up to Apple and Android in the car. In doing so, they cede some revenue opportunities to the tech giants and must take a much broader approach to monetizing connectivity in the vehicle.

At the same time, automakers and their suppliers more

Wednesday, July 12, 2017

60% of Smart Safety and Security Devices Acquired as Part of a Security System

More than one-third of U.S. homeowners and 14% of renters have a functioning security system, according to recent Parks Associates research. Owning a home is a leading indicator for having a security system—homeowners are nearly 2.5 times more likely than renters to have a working security system—but many of the new security device players hope to crack the untapped rental market by offering lower-cost security or peace-of-mind solutions, such as self-installable portable security more

Thursday, June 15, 2017

Consumers spend more on OTT subscriptions than transactional services

Video spending on all transactional services has seen a steady decline in the U.S. since 2012 in favor of subscription services. While average household spending on cinema tickets has remained somewhat stable, transactional services or spending on physical media sales, physical media rentals, pay-TV video-on-demand (VOD), and pay-per-view (PPV) transactions have declined as more options for viewing streaming content become available. Consumers’ spending habits on new content is forcing the more

Thursday, May 04, 2017

The Impact of IoT on the Utility Business Model

Utilities have the opportunity to adjust their business models to align with the new world of IoT, the smart home, and distributed generation (DG). The impact of lower load growth on the utility business, the new opportunities in DG and battery storage, and how new partnerships and smart home services could reshape the traditional utility business model are all key issues for utilities to examine.

Distributed energy resources are forcing change in the utility industry. The levelized cost more

Wednesday, April 19, 2017

Consumer Demand for Connected Car Features

Despite the risks of distracted driving, vehicle owners overwhelmingly rely on their smartphones to access the Internet while behind the wheel. Parks Associates research shows that 65% of U.S. car owners who own a smartphone perform at least one activity on these devices while driving. This is a testament to significant pent-up demand for connected car solutions, which offer a variety of benefits for auto OEMs, dealers, and consumers alike.

With vehicle connectivity, auto OEMs gain new more

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