Parks Points

Wednesday, June 15, 2016

Is Streaming Disrupting the Pay-TV Industry?

The evolution of content distribution and the consistent growth of over-the-top (OTT) streaming generate industry predictions of the inevitable decline and fall of pay TV. As video ecosystems collide, the industry remains in a state of great change.

While streaming continues to grow, the number of pay-TV subscriptions in the U.S. is expected to remain relatively stable and to continue to grow elsewhere in the world. While media coverage focuses on cord cutting, the impact has been ...read more

Wednesday, May 11, 2016

Smart Home API Strategies: Open vs. Closed Systems

Any device maker and app developer can offer an API to their partners. However, smart home platform providers play a unique role in the ecosystem by aggregating and integrating third-party devices and apps. Platform providers' API strategies usually reflect their business strategy to augment their market position, set development priorities, and establish partnership preferences.

Parks Associates has identified more than 15 smart home platform players in this growing, yet competitive, ...read more

Wednesday, April 13, 2016

Innovations to Improve the Streaming Media Experience

As the lines between device makers, network operators, and content providers blur, the user experience has become more critical both as a point of competitive differentiation and a way to increase customer satisfaction. Fast and intuitive navigation and search, picture quality, and broadband performance are all major components of the user experience. New features such as convenience services and natural device communication methods continue to drive innovation forward.

Companies ...read more

Wednesday, March 09, 2016

Streaming Media Devices – Which Form Factor Will Win?

As the streaming media device industry matures and fights for a competitive position, more industry players, such as Amazon, have launched stick form factors as an additional option for consumers. Depending on what the purchaser wants, there is room for both form factors. Players offer more features and an enhanced user experience while sticks are smaller and are sold for a lower price.

Parks Associates research shows that:

Tuesday, February 16, 2016

Consumer frustration just one factor leading to video content piracy

In addition to technologies that facilitate piracy, several trends are contributing to the growth of content piracy among consumers, including trends in password sharing as a result of consumers being frustrated with digital rights management, OTT service adoption, and individual content discovery.

Consumer frustration with Digital Rights Management (DRM) systems has encouraged content piracy. While the intent of DRM systems is to prevent unauthorized copying, DRM may carry certain usage ...read more

Tuesday, February 02, 2016

Data Security Threats to the Internet of Things

Global adoption of broadband connectivity is fueling the growth of the Internet of Things (IoT), with 773 million broadband households anticipated worldwide by the end of 2015. By the end of 2019, broadband households will total 972 million households, with over half of those in China. In North America and Western Europe, 50% of broadband households own at least one connected entertainment device, smartphone, or tablet. Asia-Pacific will achieve 50% adoption rates of these devices by 2018. ...read more

Wednesday, January 13, 2016

Smart Home & Connected Car Crossover: Player Perspectives

Several factors have contributed to the sudden expansion of connected car services available or coming to the market, most notably the expansion of mobile broadband networks, high penetration of smartphones in the consumer market, and auto manufacturers’ re-evaluation of connected services as a competitive advantage and means to generate new revenues.  

While the connected car and smart home ecosystems have yet entered the mainstream, neither of them are in their infancy. The ...read more

Sunday, December 20, 2015

Streaming Media Usage & Spending through Connected CE Devices

Since the launch of Apple TV in 2007, the streaming media player industry has continued to grow, impacting the traditional pay-TV and video landscape along the way. Industry players now find themselves in a highly competitive environment, requiring continuous innovation and compelling value propositions to increase both their user base and market share.

Device shipments are an important performance measure, as are sales receipts. However, once the device is in the home, an equally ...read more

Tuesday, December 01, 2015

Binge On: T-Mobile Continues to Tempt Customers with Unique Perks

It seems this fall has been a great time for streaming services in the United States. Google has introduced its ad-free YouTube Red and YouTube Music services, available free of charge to Google Play subscribers, and now T-Mobile has expanded its unCarrier approach to video as well as music.

I'm talking about T-Mobile's new Binge On feature, available to subscribers of T-Mobile's 6GB plans or higher. Last year T-Mobile introduced Music Freedom, a feature that offered unlimited access to ...read more

Monday, November 02, 2015

Streaming Media Device Partnerships Driving Alternative Revenue Streams

Though the streaming media device industry is a mature industry, it continues to grow. Industry players find themselves in a highly competitive environment, requiring continuous innovation and compelling value propositions to increase both the base and market share. Content, as always, is table stakes for both unit sales and usage. With more popular content apps such as CBS, HBO, and Showtime offered via OTT streaming, there is potential for a continued shift to non-linear TV. In response, ...read more

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