Parks Points

Wednesday, September 12, 2018

Disruptive Go-to-Market Strategies for Residential Security

This year's ESX conference shed a light on competitive shifts and market disruptors that are affecting the residential security market. Security dealers, integrators and monitoring companies came together to evaluate the current security market landscape and future outlook.

Over the last five years, the needle for home security system ownership, monitored or not, has stayed within 25% – 27%. Value propositions remain the same and expected growth will be driven by a combination of DIY more

Monday, August 06, 2018

The Evolution of OTT Video Partnerships

Buddy movies have been an entertainment staple for years. Like Felix and Oscar in The Odd Couple (1968) or Murtaugh and Riggs in Lethal Weapon (1987), the buddy film genre shows how two people can overcome obstacles, and each other, to produce a happy ending. Today, we are seeing over-the-top video services buddy up with others in the market to find their own happy endings.

OTT video services have partnered with a number of entities within the video ecosystem since their emergence, more

Friday, June 15, 2018

Top 5 Data-Driven Mobile Services

The mobile data market has been approaching saturation in major industrialized nations. Mobile data consumption has increased steadily over the past several years, but consumers have found new ways to avoid paying extra for services they don't need or use -- and intense competition among mobile carriers has allowed consumers to switch from fixed-data to unlimited plans and pay less in the process.

Operators increasingly have been turning to targeted data-driven services in order to drive more

Thursday, May 03, 2018

The IoT Consumer and Insurance

Smart home and consumer Internet of Things solutions promise significant opportunities for the insurance industry in terms of reducing costs, alleviating risks, deepening customer engagement, and creating new services and revenue streams. There are many barriers ahead to overcome, but given the tremendous upside, insurance companies have begun attacking these challenges with a multi-tiered strategy.

The currency of these opportunities is data, and the level of integration required to more

Thursday, April 05, 2018

Challenges for a Growing VR Market

Virtual reality devices, including headsets and peripherals, offer consumers and businesses new ways to experience and share immersive content for entertainment, educational, social and other purposes.

VR's unique capability to promote user interaction through highly immersive content provides untapped potential in terms of storytelling, advertising, the practice of medicine, business, travel and much more. Virtual reality headsets are now available at increasingly attainable prices, and more

Monday, March 12, 2018

A Look at Major Smart Home Security Systems

Parks Associates tracks and monitors developments in the residential security and smart home markets. Throughout 2018, our analyst team will be highlighting new developments among smart security offerings in the U.S. and analyzing their impact on security dealers and installers.

The DIY security segment in particular has seen several major product introductions from new entrants trying to ignite the self-installed market with innovative products, low price points and new support services more

Tuesday, February 06, 2018

IoT and 5G: New Revenues, Use Cases, Value-added Services

The 5G standards target billions of new devices that will connect to operators' networks over the next decade and beyond. Each device type serves a use case that can be high-volume with low throughput requirements, or low-volume but high-value from a customer's point of view. The list of use cases keeps growing as new types of devices are added to the network, and as existing devices find new use cases with embedded mobile connectivity.

For instance, a GoPro-type of wearable camera helps more

Monday, January 08, 2018

Smart Home Opportunities for Security Dealers

Smart home devices such as IP cameras and video doorbells are at security’s doorstep; for some dealers, they are already firmly within their wheelhouse. Many of these devices still have low consumer familiarity when compared to broadly diffused products such as smartphones and smart TVs.

However, familiarity has at least tripled since the introduction of smart home devices through the residential security industry — real progress. New market entrants and improved iterations of more

Wednesday, December 06, 2017

Recent hacks exacerbate consumer anxiety around data security issues

This story originally appeared in Dealerscope.

The growing number of connected devices in consumers’ lives can be immensely rich in information, creating personalized experiences and generating a lot of data. These devices also provide targets for hackers creating a real need for the industry to address. The recent Equifax hack of potentially 145.5 million accounts in its credit database, though not device related, only serves to exacerbate consumer anxiety around data security

Thursday, November 09, 2017

Over 85% of U.S. homes have broadband service

In-home broadband has become "the fourth utility" in United States households, many of which have multiple connected devices and viewing screens. More than 85 percent of U.S. homes have broadband service, according to Parks Associates, 93 percent of those have DSL, fiber or cable high-speed, fixed-line Internet services.

The demand for high-speed fixed broadband is a key contributor to ongoing revenue and profitability for operators, particularly due to declines in pay-TV and more

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