Parks Points

Monday, February 18, 2019

Voice-Controlled Online Entertainment Gaining Traction

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to reach 47% among U.S. broadband households by 2022, according to Parks Associates research. New entrants in the voice-first connected CE market, include Samsung, Roku and Facebook.

The average U.S. broadband household in 2018 had 8.8 connected computing, entertainment, or mobile devices, all more

Wednesday, January 30, 2019

Expanding Use Cases in Virtual Reality

In a recent survey, 25% of broadband households indicated they were familiar with some type of VR technology, but just 8% actually owned a headset, Parks Associates researchers found.

While ownership has grown significantly over the past two years, VR headsets have not experienced the explosion in adoption that has characterized connected devices like smartwatches and smart speakers. Most consumers view VR headsets as a luxury niche product.

Gaming remains at the heart of VR more

Thursday, January 03, 2019

Smart Home Key Trends

The consumer IoT and smart home industries have achieved a key long-term goal — they have generated sufficient consumer interest and subsequent purchase intentions to move adoption of smart home solutions into the early majority, along with strong increase in the number of multidevice households. Research from Parks Associates shows 17 percent of U.S. broadband households own both an internet-connected entertainment device and a smart home device, and 13 percent own both a connected health more

Thursday, December 06, 2018

The Shift of Live Content from Traditional Broadcast TV to Online

The shift of live content from traditional broadcast television to online sources has significantly changed the video industry, especially with the news media. The rise of live online alternatives extends those capabilities to nontraditional voices in the digital realm, including bloggers, social media influencers, independent video creators, digital networks, and over-the-top news services. The combination of digital creators and more professional digital networks, like Cheddar, offers more

Monday, November 05, 2018

Connected Health Services: Providing Opportunities for Traditional Security Providers

For traditional home security providers, the emergence of connected health products and monitoring services gives a new opportunity to serve consumers at home. The number of Americans age 65 and older is expected to double, according to research from Parks Associates, resulting in the growing use and need of various connected health solutions, including PERS.

Over the next several decades, there will be an increased need and demand for smart home devices, on-demand services and more

Thursday, October 11, 2018

Challenges and Opportunities with Voice Control in Connected Entertainment

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to reach 47 percent among U.S. broadband households by 2022, based on Parks Associates estimates.

New entrants in the connected consumer electronics market, including Samsung, Roku and Facebook, are likely to make announcements about new voice-controlled speakers at CES 2019 in order to claim more

Wednesday, September 12, 2018

Disruptive Go-to-Market Strategies for Residential Security

This year's ESX conference shed a light on competitive shifts and market disruptors that are affecting the residential security market. Security dealers, integrators and monitoring companies came together to evaluate the current security market landscape and future outlook.

Over the last five years, the needle for home security system ownership, monitored or not, has stayed within 25% – 27%. Value propositions remain the same and expected growth will be driven by a combination of DIY more

Monday, August 06, 2018

The Evolution of OTT Video Partnerships

Buddy movies have been an entertainment staple for years. Like Felix and Oscar in The Odd Couple (1968) or Murtaugh and Riggs in Lethal Weapon (1987), the buddy film genre shows how two people can overcome obstacles, and each other, to produce a happy ending. Today, we are seeing over-the-top video services buddy up with others in the market to find their own happy endings.

OTT video services have partnered with a number of entities within the video ecosystem since their emergence, more

Friday, June 15, 2018

Top 5 Data-Driven Mobile Services

The mobile data market has been approaching saturation in major industrialized nations. Mobile data consumption has increased steadily over the past several years, but consumers have found new ways to avoid paying extra for services they don't need or use -- and intense competition among mobile carriers has allowed consumers to switch from fixed-data to unlimited plans and pay less in the process.

Operators increasingly have been turning to targeted data-driven services in order to drive more

Thursday, May 03, 2018

The IoT Consumer and Insurance

Smart home and consumer Internet of Things solutions promise significant opportunities for the insurance industry in terms of reducing costs, alleviating risks, deepening customer engagement, and creating new services and revenue streams. There are many barriers ahead to overcome, but given the tremendous upside, insurance companies have begun attacking these challenges with a multi-tiered strategy.

The currency of these opportunities is data, and the level of integration required to more

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