IoT Strategy

Tuesday, October 04, 2016

Personalizing and Customizing the Smart Home Experience

In the entertainment world, companies first focused on personalization to provide the best customized content search and discovery experiences as well as to provide a competitive differentiator. Personalization and customization are becoming increasingly important elements of success, and companies are using these features and technologies to define services, derive new revenues, and build a loyal base of customers.

Personalization has the potential to positively impact monetization. ...read more

Thursday, September 15, 2016

Incorporating Voice Control in the Smart Home: Success Factors

Have you talked to your home lately? Today, it may be ready to talk to you.

An increasing number of consumer products now have voice command capabilities, ranging from streaming media players to smart home products. Products like Apple’s Siri and the Amazon Echo have captured the attention of consumers and are helping to drive consumer interest in chatting with devices. In addition, advances in understanding natural language is opening doors for automation, information access, and ...read more

Tuesday, July 19, 2016

Utilities and the Smart Home: Integrating Smart Devices into Energy Programs

The smart home is evolving along many paths. Connected products and services are being sold through multiple channels, using different business models, and are all converging in the smart home. Consumers are gaining familiarity with smart home devices, which drives adoption. Parks Associates consumer research finds that in 3Q 2015, 18% of U.S. broadband households own a smart home device, many of which offer energy management capabilities and associated value-added services.

Smart energy ...read more

Thursday, May 05, 2016

Interoperability: Realizing the Promise of the Connected Home

The objective of the connected home experience is to enhance the lifestyle of the consumer, delivering an anytime, anywhere, borderless lifestyle where all devices work together whether the applications are entertainment, home control, or energy management. The connected home makes it easier and simpler to accomplish what people are already doing today. Many daily activities like eating, sleeping, driving to work, listening to music, watching television, reading a book, or going shopping can ...read more

Tuesday, March 29, 2016

Smart Device Data Aids Success of Demand Response Events

In Q2 2015, 19% of all U.S. broadband households owned one or more smart home devices. Many of these smart devices offer energy management capabilities including demand response. Today, utilities are evaluating the benefits of integrating smart devices into utility programs.

There are several ways that utilities can leverage data to improve the success of demand response (DR) events: leveraging data from smart thermostats, leveraging data from multiple connected devices, and leveraging ...read more

Monday, February 08, 2016

Bundling Services is Key to Attracting Consumers to Energy Management Programs

Energy efficiency programs are designed to engage consumers and incentivize products or services that save energy. While the appeal of individual energy management solutions is relatively low compared to other smart home services, bundling energy services with other smart home services, with smart home products, or with traditional home services such as home or appliance warranties and HVAC service contracts will increase the appeal of energy management services and the resulting ...read more

Wednesday, December 09, 2015

Bundling Increases Appeal of Value-Added Smart Home Services

Awareness of smart devices is increasing, due in large part to the major marketing efforts and budgets of telecom and cable service providers. Parks Associates research shows that between Q1 and Q4 2014 in U.S. broadband households, the intention to purchase one or more smart home devices increased from 21% to 37%.

While smart product and service adoption is gaining momentum, the value proposition for home services including extended product warranties, insurance policies, and service ...read more

Monday, June 01, 2015

Trends Driving the Adoption of Connected Devices

The various categories of Internet-connectable devices are at different stages of market adoption, but collectively are clearly a growing segment. Though computing devices maintain their prevalence throughout broadband households as critical components of the connected lifestyle, smart home, connected entertainment, and connected healthcare devices are gaining penetration in broadband households.

New research from Parks Associates highlights the adoption of new consumer technology ...read more

Wednesday, April 01, 2015

Top Trends in IoT: Video Services, Smart Home, Health & Mobile

2015 is a year of intense experimentation in new value propositions for advanced technologies and services. Multiple sectors within the connected home are facing new competition and an increased emphasis on differentiation strategies and expanded offerings. Each area presents its own unique challenges and value propositions.

Pay TV, OTT & Streaming Media

While broadband penetration growth has slowed in mature markets, high competition is driving an industry push to ever-faster ...read more

Monday, February 02, 2015

Smart meters, data analytics, and BYOD

Parks Associates attended DistribuTECH this year to talk with executives, gather information on the pulse of the industry, and understand new and emerging trends, specifically focused on the consumer perspective.

Smart Meter Trends

The next generation of meter deployments will take advantage of what early adopters have learned from utilizing smart meters as a sensor in the distribution network. For example, many utilities use a select group of meters as bellwether sensors for each ...read more

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