IoT Strategy

Wednesday, December 09, 2015

Bundling Increases Appeal of Value-Added Smart Home Services

Awareness of smart devices is increasing, due in large part to the major marketing efforts and budgets of telecom and cable service providers. Parks Associates research shows that between Q1 and Q4 2014 in U.S. broadband households, the intention to purchase one or more smart home devices increased from 21% to 37%.

While smart product and service adoption is gaining momentum, the value proposition for home services including extended product warranties, insurance policies, and service ...read more

Monday, June 01, 2015

Trends Driving the Adoption of Connected Devices

The various categories of Internet-connectable devices are at different stages of market adoption, but collectively are clearly a growing segment. Though computing devices maintain their prevalence throughout broadband households as critical components of the connected lifestyle, smart home, connected entertainment, and connected healthcare devices are gaining penetration in broadband households.

New research from Parks Associates highlights the adoption of new consumer technology ...read more

Wednesday, April 01, 2015

Top Trends in IoT: Video Services, Smart Home, Health & Mobile

2015 is a year of intense experimentation in new value propositions for advanced technologies and services. Multiple sectors within the connected home are facing new competition and an increased emphasis on differentiation strategies and expanded offerings. Each area presents its own unique challenges and value propositions.

Pay TV, OTT & Streaming Media

While broadband penetration growth has slowed in mature markets, high competition is driving an industry push to ever-faster ...read more

Monday, February 02, 2015

Smart meters, data analytics, and BYOD

Parks Associates attended DistribuTECH this year to talk with executives, gather information on the pulse of the industry, and understand new and emerging trends, specifically focused on the consumer perspective.

Smart Meter Trends

The next generation of meter deployments will take advantage of what early adopters have learned from utilizing smart meters as a sensor in the distribution network. For example, many utilities use a select group of meters as bellwether sensors for each ...read more

Sunday, February 01, 2015

How the Energy Market will transform in 2015

Consumers are becoming more aware of smart devices that help them manage their home’s electricity usage. Research from Parks Associates finds:

  • Roughly 10% of U.S. broadband households own a smart energy device. Smart thermostats are the most commonly owned smart energy device—adoption increased from 5% in the first quarter of 2014 to 8% in the third quarter of 2014. Smart lighting products are similarly popular with an adoption rate of 6%.
  • The top two most appealing smart
  • ...read more

Thursday, January 01, 2015

Adapting in an IoT World: Utility Partnerships

The Internet of Things, alongside the rising adoption of mobile devices, is driving the rapid expansion of the market for energy services within the smart home. Connectivity opens this sector to a variety of new players, including service providers, app developers, and device manufacturers. For utilities, smart devices open up many new opportunities to reduce consumption and shift load throughout the product lifetime, making them ideally suited for DR and EE programs.

The entry of new ...read more

Monday, December 01, 2014

The Impact of the Internet of Things on Energy Markets

The Internet of Things (IoT) and the deployment of smart products and services are disruptive forces that are transforming many businesses. The smart home creates new opportunities for manufacturers, service providers and utilities to develop solutions and capitalize on unmet consumer needs.

Traditionally, partnerships involve a bilateral agreement between two companies that have similar long-term goals and complement the other's core competencies. Each company benefits from a long-term ...read more

Sunday, October 05, 2014

Highlights from Smart Energy Summit: Engaging the Consumer - Part Five

Parks Associates will host the next Smart Energy Summit: Engaging the Consumer on February 16-18 in Austin, Texas. This conference is a key industry event to examine the role of utilities, energy solutions, and industry partnerships in the smart home and the Internet of Things (IoT).

The month's newsletter includes highlights from Day Two of the 2014 Smart Energy Summit. To download the complete event summary, go to http://www.parksassociates.com/ses2014-summary.

Big Data & ...read more

Saturday, October 04, 2014

Highlights from Smart Energy Summit: Engaging the Consumer - Part Four

Parks Associates will host the next Smart Energy Summit: Engaging the Consumer on February 16-18 in Austin, Texas.

This conference is a key industry event to examine the role of utilities, energy solutions, and industry partnerships in the smart home and the Internet of Things (IoT).

The month's newsletter includes highlights from Day Two of the 2014 Smart Energy Summit. To download the complete event summary, go to http://www.parksassociates.com/ses2014-summary.

Energy ...read more

Wednesday, September 03, 2014

Highlights from Smart Energy Summit: Engaging the Consumer - Part Three

Parks Associates will host the next Smart Energy Summit: Engaging the Consumer on February 16-18 in Austin, Texas. This conference is a key industry event to examine the role of utilities, energy solutions, and industry partnerships in the smart home and the Internet of Things (IoT).

The month's newsletter includes highlights from Day Two of the 2014 Smart Energy Summit. To download the complete event summary, go to http://www.parksassociates.com/ses2014-summary.

Who Pays? New Ways ...read more

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