European Research Update

Friday, September 30, 2016

Smart Home Technology Enables Expansion of European Security Services

The leading European security companies have always invested heavily in direct marketing and sales to overcome low awareness for professional residential security services. However, new entrants like Securitas AB may be able to utilize and expand the independent dealer channel in Europe due to smart home technology.

This approach has already been successful in the U.S., with smart home technology enhancing the traditional security service value proposition by improving both operational ...read more

Monday, August 29, 2016

Panasonic and Allianz Find Early Success in Smart Home Partnership

Smart home adoption in Europe holds great promise but has languished behind North American adoption, which has been bolstered by a base of professional security subscribers. As an innovative approach to building on the security use case, Panasonic and Munich-based, global insurer Allianz have teamed up to introduce smart home starter kits supported by Allianz Assist, a low-cost 24/7 monitoring service.

Strategically, the Smart Home + Allianz Assist pilot program is designed as an ...read more

Thursday, March 17, 2016

The Smart Home in Europe

Smart home adoption is expanding in Western Europe. New consumer research from Parks Associates shows over 40% of U.K. broadband consumers who plan to buy a connected device in the next 12 months intend to purchase these devices -- such as smart door locks, sensors, or security cameras -- as part of a home security or control system that can be monitored or controlled by a smartphone, tablet, or computer. Parks Associates’ Connected Consumer in Europe consumer research study also found ...read more

Sunday, November 01, 2015

Understanding the Growth of Smart Home Adoption in Europe

As adoption of connected devices increases, consumer interest in smart home functionality expands, and technology integration advances, Europe is well-positioned to assume more growth in the smart home and connected entertainment industries. Parks Associates research shows approximately 9% of Western European broadband households currently own at least one smart home device. An additional 5% intend to purchase a smart home device over the next 12 months, with intentions highest among ...read more

Thursday, October 01, 2015

Top 10 European IoT Trends – Smart Home and Connected Entertainment

The European connected entertainment and smart home industries continue to be impacted by advancing technologies, new standards, challenges with platform integration, and increasing competition with new companies entering the space. Companies in Europe are increasingly concerned that the growth and adoption of emerging smart home products is simply too slow. With the undeniable explosion of connected products encompassing the overarching Internet of Things industries, businesses in all ...read more

Monday, June 01, 2015

Global Adoption of IoT and Smart Home: Key Questions for the European Markets

As we watch the growth of the many technology product and ecosystems companies that comprise IoT and smart home technologies, we hear several recurring questions:

“What are the biggest barriers to smart home adoption?”
“What are the leading drivers to smart home adoption?”
“What companies will dominate the smart home landscape?”

The first question is answered consistently by most every IoT player that we meet. The low awareness of the presence and benefits of IoT ...read more

Wednesday, April 01, 2015

Challenges for the Connected Entertainment and Smart Home Market

CONNECTIONS™ Europe hosted close to 200 executives in Amsterdam in November 2014 and provided valuable insight, research, and recommendations for the connected entertainment and smart home ecosystem as it relates to the European consumer.

Assessing the Market


2015 will be a year of intense experimentation in new value propositions for advanced technologies and services. Multiple sectors within the connected home are facing new competition and an increased emphasis on ...read more

Monday, December 01, 2014

Evolution of the Connected Home in Europe

Adoption of connected CE and services is a key step in the evolution of the connected home in Europe, and Parks Associates' recent consumer research project "Emerging Power of IoT in Europe" finds device adoption is trending upward, with both Spain and the U.K. outpacing the U.S.

Among broadband households, 69% in Spain and 67% in the U.K. own at least one Internet-connected CE, compared to 64% in the U.S. For Germany, adoption lags at 54%.

Adoption of home networking is ...read more

Saturday, November 01, 2014

Variation in Adoption of Internet-Connected CE and Set-Top Boxes Creates Challenges for Pay-TV Markets

New European entertainment and Internet of Things research from Parks Associates shows the adoption of connected CE in Europe is trending upward. Among broadband households, 69% in Spain and 67% in the U.K. own at least one Internet-connected CE, compared to 64% in the U.S. For Germany, adoption lags at 54%, but upon examining specific devices, smart TVs are particularly popular here. More than 40% of broadband households in Germany and Spain own a smart TV, including 6-7% with more than one ...read more

Sunday, June 01, 2014

Protecting Consumer Data in the Internet of Things

Ensuring consumer privacy and security, and thus alleviating increasing consumer anxiety, is key to the smooth growth of the Internet of Things (IoT). Everyday devices are beginning to collect data and stream it to the cloud, and many consumers are concerned about how this data will be used.

Manufacturers and smart home service providers know that this new source of data will transform markets. Data is the key to understanding consumer interaction with services, and it can be used to ...read more

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