Digital Health

Tuesday, May 10, 2016

U.S. Healthcare: From Disease Management to Population Health

The disease management (DM) industry, which focuses on reducing or delaying the use of expensive treatments or costly procedures, has passed its prime time as a unique approach to controlling escalating costs attributed to chronic conditions. It worked on the “sickest of the sick.” But as patient conditions progressed and engagement levels decreased, it gradually lost its effectiveness. The industry hit a growth ceiling when health clients no longer found that cost savings justified the more

Tuesday, April 19, 2016

Business Models for Connected Health Solutions in the Smart Home

The smart home industry focuses on consumer use cases that charge a recurring monthly fee as the default revenue model for service providers. Equipment manufacturers usually earn revenues from product sales. Smart home platform providers can offer a technology license to their platform customers, or charge a monthly fee based on platform usage. Connected health solution providers can still leverage these revenue models when selling their solutions and services to enterprise more

Wednesday, March 16, 2016

Wearables and Apps Influence Positive Health and Wellness Behaviors

There is a large market opportunity for health services that cater to consumers’ healthy living needs. Overall, about half of Americans participate in at least one health or wellness service—one in four has a fitness club membership; one in seven is in a diet and nutrition program; and a similar percentage are participants of a weight loss program. Less popular programs include alcohol management, tobacco cessation and cognitive training courses. These programs may be funded by more

Thursday, February 25, 2016

Wearables, Connectivity Help Consumers Understand and Monitor Health

According to Parks Associates estimates, about two-thirds of the American population is either overweight or obese. Additionally, 26 million Americans suffer from type I or type II diabetes, almost 14 million have severe chronic respiratory problems such as COPD, and 68 million have been diagnosed with hypertension.

These chronic health problems degrade consumers' quality of life and add significant cost burdens to the U.S. economy. However, modern wearable technologies have opened the more

Tuesday, December 22, 2015

Market Drivers and Challenges for Connected Health Solutions in the Smart Home

Extending a smart home platform to support connected health applications and services is a natural pathway forward for most smart home platform providers. Consumers spend less than 1% of their time interacting with the healthcare system; home, on the other hand, is where consumers spend most of time with their family, care for themselves and others, and enjoy life—food, drink, exercise, sleep—all experiences that also impact their health and wellbeing. With broadband Internet connection more

Tuesday, September 01, 2015

Connected Health Industry Leaders Agree: Consumer-Centric Care is Marching Forward

On September 9-10, over 200 executives in the connected health space gathered at Parks Associates' second-annual Connected Health Summit in San Diego to assess market trends, technology advancements, and consumer engagement strategies. Several common themes emerged across panels during the two-day conference, all of which point in a single direction – progress.

This year, panelists spoke less about trials and how to get solutions off the ground, and spoke more about refining methods, more

Tuesday, August 04, 2015

Combating Consumer Fears of Health Data Security


Connected health devices and health apps are making headway in the market. According to Parks Associates research, 29% of U.S. broadband households now own a connected health device. Connected fitness trackers account for 6.7 million units sold in the U.S. in 2014, making it the largest connected fitness device category.


However, consumers have substantial privacy concerns about health apps and connected health devices. One-third of U.S. broadband households are more

Monday, August 03, 2015

How the Fitness Tech Market is Overcoming Challenges and Continuing to Grow

Ownership of fitness tracker devices in the U.S. grew from about four million users at the beginning of 2013 to an estimated 15 million by the end of 2014, according to research from Parks Associates. The firm defines connected fitness trackers as fitness trackers with embedded wireless connectivity protocols such as Wi-Fi, Bluetooth, NFC and ANT+. This fast-growing market has already attracted more than 50 brands, with Fitbit, a CEA member and CES exhibitor, enjoying a substantial lead in more

Sunday, August 02, 2015

Wearables Spur On Health Consumerization

The wearables market for health and wellness is on the cusp of a significant stride forward, thanks to modern wearable technologies that provide the means to collect and manage health and wellness data in a more convenient and automated fashion. Parks Associates data shows growth in several wearables categories, including digital pedometers and GPS watches.

Wearable devices and their apps offer new means for consumers to manage their health and wellness. Wearables have emerged for more

Wednesday, July 01, 2015

Impact of SCOTUS Healthcare Ruling on the Smart Home Market

In a 6-3 decision in King v. Burwell, the Supreme Court upheld a key provision of the Affordable Care Act (ACA, aka Obamacare). The Court ruled that the Federal Government can provide subsidies to qualified people who buy health insurance on the Federal exchanges in states where the state government has declined to set up such an exchange.

Because most ACA requirements are interconnected, the elimination of subsidies in states that have federally run exchanges would have crippled the more

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