Consumer Analytics

Thursday, June 09, 2016

Value-Added Services Boost Technical Support Subscriptions

Imagine that your six-month-old laptop is misbehaving. It could be because of a malfunctioning hardware component, a virus, or some other reason. Regardless of the cause, all that you want is for your laptop to return to its normal working condition so that you can be more productive. You contact a tech support service to solve the problem and restore order.

Companies providing technical support services are all too familiar with this scenario. Many of them are able to sell subscriptions more

Thursday, May 19, 2016

Streaming Music War Heats Up

How many people do you know who seem to be perpetually glued to their smartphones? For many of you, it could be numerous. Perhaps you are even one of these people. With smartphones becoming more omnipresent in the lives of consumers, careful consideration of how consumers are spending time on their smartphones is essential. In terms of streaming content categories, streaming music is the most popular. With music being such an important content category, it’s not surprising to know that big more

Thursday, May 05, 2016

Connected Healthcare Device Ownership on the Rise

These are exciting, yet challenging times in the marketplace for healthcare devices. One-third of U.S. broadband households now own a connected health device, up from 24% in 2013. The greatest increases have occurred in the fitness tracker and smart watch areas, which are experiencing high levels of growth. Market leaders such as Fitbit and Apple Watch have emerged, but adoption remains concentrated within the younger and more general-purpose consumers. Opportunity exists in the 65+ market, more

Tuesday, March 29, 2016

Managing the Second-Screen Experience

Why is the second-screen experience important?

  • 65% of U.S. BB HHs with a smartphone, tablet, or laptop engage in at least one second-screen activity on at least a monthly basis.
  • Twice as many households use second-screen activity for information purposes as do for social media activity.
  • Advertisers can benefit as searching for product or service information after seeing an ad is a common second-screen behavior. 

Content providers have realized the importance more

Wednesday, February 17, 2016

Energy Management Adoption Aided by Bundling

Energy efficiency programs are designed to engage consumers and incentivize products or services that save energy. While the appeal of individual energy management solutions is relatively low compared to other smart home services, Parks Associates research shows that consumers do find it appealing to bundle energy services with other smart home services or products, or bundle energy services with traditional home services such as home or appliance warranties and HVAC service more

Wednesday, February 03, 2016

Appeal of Wearable Cameras & Camcorders

Consumer adoption of wearable technology is increasing, and it will continue to grow as consumers become aware of the use cases and benefits, such as health and fitness tracking, computing, and image capture.

More than one-third of consumers who own wearable cameras use those cameras to record daily life or life events such as vacations or birthday parties. While these are strong use cases, there are privacy concerns for those in the camera’s line of sight who may not know they are more

Thursday, January 14, 2016

Consumer Trust in Smart Home Purchase Channels

The breadth of new products entering the market continues to expand. As noted in our upcoming 360 View: Residential Security & Smart Home, 19% of broadband households own a smart home product, which compares quite favorably to the 13% ownership figure among broadband households from Q2/2014.

Smart home products are entering the market via two main paths, smart home product manufacturers and smart home service providers. Manufacturers are adding connectivity to products to provide more

Thursday, December 17, 2015

The Rush to Faster Broadband Speeds

The Internet speeds of today would make Usain Bolt (the world’s fastest man) proud. The broadband speeds of even 10 years ago, when the Internet was relatively mature, could seem slow by present standards of perception.

The rush to even faster speeds can be illustrated by the gigabit-speed competition started by Google a few short years ago that continues today. Through mid-2015, seven U.S. broadband providers (in addition to Google) offer Gigabit-speed services or specific plans and more

Thursday, October 01, 2015

Streaming Media Adoption & Usage Factors

Streaming media device adoption continues to increase in a highly competitive market that includes smart TVs, gaming consoles, and smart Blu-ray players, as well as streaming options from pay-TV providers. While streaming media device manufacturers have achieved their growth to-date through a combination of affordability and innovation, the large number of OTT options available means that competitive differentiation is critical to increasing adoption of the overall category and market share more

Saturday, August 01, 2015

Corporate Discounts Encourage Connected Health & Fitness Adoption

Connected health devices and health apps are making headway in the market. According to Parks Associates research, 29% of U.S. broadband households now own a connected health device. Connected fitness trackers account for 6.7 million units sold in the U.S. in 2014, making it the largest connected fitness device category.

Corporate discounts go a long way in increasing adoption of connected health devices. Nearly one-third of consumers who reported owning a connected fitness device at more

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