Consumer Analytics

Thursday, October 20, 2016

Differentiation in the OTT Video Market Space

 Think back to the last time you rode one of the more extreme rollercoasters at an amusement park. Now, you have an idea of the current market space in OTT video, one that is characterized by extreme volatility and rapid changes.

Various OTT services are attempting to create differentiation in a market space that has become saturated due to low barriers to entry through pricing strategies and content offerings. Hulu introduced an ad-free premium subscription (for most content), more

Wednesday, October 05, 2016

Leveraging the Smart Home to Reach Energy Consumers

Energy-savings programs currently suffer from a lack of consumer awareness, even though both consumers and energy providers stand to benefit from these offerings.

Consumers could reduce their energy usage and save money on their electric bills through participation in demand response (DR) programs. Energy providers could enhance current customer relationships and meet their regulatory goals in a cost-effective manner through greater participation in these services.

In the simplest more

Thursday, September 22, 2016

Mobile Operators Focusing on Data to Win Customers

Mobile service market competition is concentrated on mobile data. Mobile operators in the U.S. are being aggressive in marketing mobile data plans and services to existing customers and customers from competing operators.

Verizon has simplified its data plan tiers using terms familiar to consumers, such as “S,” “M,” “L,” and “XL,” to describe different data tiers and educate customers on matching their data needs with the operator’s offers.

AT&T not only more

Wednesday, August 17, 2016

Growing Appetites for Spanish-language Television

Spanish-speaking households represent an important and growing portion of the U.S. population. 17.4% of the U.S. population was Hispanic or Latino as of July 2014, a figure that the U.S. Census Bureau projects to increase to 28.6% by 2060. Although Hispanic culture is integral to certain parts of the country, including Texas, California, and Florida, its influence is increasingly felt nationwide.

In the pay-TV world, Spanish-language services are evolving to better meet the needs of the more

Thursday, June 30, 2016

The Rising Demand of Long-Term Healthcare

If you are noticing that there are more senior citizens around, your eyes are not mistaking you. The Baby Boomer generation—76 million strong—is beginning to hit the 65-year-old mark in large numbers. By 2025, the number of people between age 65 and 85 will account for 16.6% of the total population compared with an estimated 12.5% in 2013, or a net increase of almost 18 million.

At the same time, the “Silent Generation” is expected to live much longer than previous generations, more

Thursday, June 09, 2016

Value-Added Services Boost Technical Support Subscriptions

Imagine that your six-month-old laptop is misbehaving. It could be because of a malfunctioning hardware component, a virus, or some other reason. Regardless of the cause, all that you want is for your laptop to return to its normal working condition so that you can be more productive. You contact a tech support service to solve the problem and restore order.

Companies providing technical support services are all too familiar with this scenario. Many of them are able to sell subscriptions more

Thursday, May 19, 2016

Streaming Music War Heats Up

How many people do you know who seem to be perpetually glued to their smartphones? For many of you, it could be numerous. Perhaps you are even one of these people. With smartphones becoming more omnipresent in the lives of consumers, careful consideration of how consumers are spending time on their smartphones is essential. In terms of streaming content categories, streaming music is the most popular. With music being such an important content category, it’s not surprising to know that big more

Thursday, May 05, 2016

Connected Healthcare Device Ownership on the Rise

These are exciting, yet challenging times in the marketplace for healthcare devices. One-third of U.S. broadband households now own a connected health device, up from 24% in 2013. The greatest increases have occurred in the fitness tracker and smart watch areas, which are experiencing high levels of growth. Market leaders such as Fitbit and Apple Watch have emerged, but adoption remains concentrated within the younger and more general-purpose consumers. Opportunity exists in the 65+ market, more

Tuesday, March 29, 2016

Managing the Second-Screen Experience

Why is the second-screen experience important?

  • 65% of U.S. BB HHs with a smartphone, tablet, or laptop engage in at least one second-screen activity on at least a monthly basis.
  • Twice as many households use second-screen activity for information purposes as do for social media activity.
  • Advertisers can benefit as searching for product or service information after seeing an ad is a common second-screen behavior. 

Content providers have realized the importance more

Wednesday, February 17, 2016

Energy Management Adoption Aided by Bundling

Energy efficiency programs are designed to engage consumers and incentivize products or services that save energy. While the appeal of individual energy management solutions is relatively low compared to other smart home services, Parks Associates research shows that consumers do find it appealing to bundle energy services with other smart home services or products, or bundle energy services with traditional home services such as home or appliance warranties and HVAC service more

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