Consumer Analytics

Monday, May 14, 2018

Why the movie theater model is slowly dying

Movie theaters have lived a long life, having bolstered the financial health of the film industry for years and entertained millions of viewers. Theaters provide a unique blend of public and private entertainment, allowing us to experience the spectacle of film in our own seat but in a community of viewers. However, despite its position as a venue for the art of film, this unique channel for content distribution is struggling as it seeks a resurgence rather than a slow death.

The ...read more

Tuesday, April 17, 2018

Household penetration of smart speakers will reach 50-55% by 2021

2017 represented a boom year for the smart speaker category with household adoption reaching 15% in 4Q 2017. This is just the beginning of a period of rapid growth for the category, as Parks Associates estimates household penetration of smart speakers to reach 50-55% by 2021.

In the blossoming voice-first technology market, key consumer value propositions include ease of use for entertainment content discovery and consumption, as well as simplification of competing protocols in the smart ...read more

Monday, March 05, 2018

In-car connectivity transforming consumer automotive experiences

While only 2% of shared data plan holders currently share their mobile data with a connected vehicle, this figure is already expected to grow in the near future. The growth pattern is already emerging, as a higher percentage of cars less than three years old have a shared data plan. Changes with in-car connectivity are one of the many ways that automakers and their suppliers are rethinking traditional approaches to the automobile, which will transform the automotive experience for the ...read more

Monday, February 05, 2018

Bundling Home Energy Services is Basis for Competitive Differentiation

A significant concern for retail energy providers is revenue diversification. For long-term growth, energy providers realize that they need to move beyond selling a commodity product experiencing eroding margins. Regulated utilities, through non-regulated sister companies, also seek to diversify revenue through new services.

In order to achieve revenue diversification, energy providers are examining a variety of home services to complement energy services to the home. Established ...read more

Wednesday, January 10, 2018

Smart Home Solutions Make Independent Living More Comfortable and Safe

The U.S. population is greying, due in large part to the aging of the sizable Baby Boomer generation.

When looking at home living needs across all ages, it’s not surprising to see that wealth and health management are the most highly rated needs. Without health and money, life is a lot more difficult, if not impossible. Having health and money makes it easier for people to live with ease and convenience at home. For decades, personal finance experts and financial services companies ...read more

Monday, December 11, 2017

Traditional Technical Support Services Must Improve Value to Consumers

Higher likelihood to purchase support subscriptions is an indicator that consumers are placing higher value on comprehensive technical support services.

An increasing number of complex connected devices in the home is driving tech support providers to enter new territory. As more households adopt smart home and other emerging connected devices, providers need insight into the challenges consumers experience with their devices, which devices present the most impactful or most frequent ...read more

Tuesday, November 14, 2017

The Future of OTT Video

Consumers are still watching plenty of video, but there’s still some negative sentiment towards paying for video entertainment.

41% of broadband consumers surveyed find online video service subscriptions worth their money, but 33% do not. Additionally, nearly as many consumers surveyed prefer live TV as those who prefer recorded or on-demand TV. There is still an audience and money to be made in live content despite increases in watching on-demand content.

What do these facts ...read more

Wednesday, October 11, 2017

Potential merger could create more competitive mobile market

The mobile service market is experiencing a temporary calm before the storm, and the fact that one-third of mobile customers have not made a change to their mobile service plan, mobile device, or mobile service provider for more than two years is representative of that fact.

Twenty percent have made a change to their mobile device or service during the last 6 months. The introduction of two new Apple iPhone models in Fall 2017 will spur a new upgrade cycle, which may alter the balance of ...read more

Thursday, September 21, 2017

More than 40% of consumers do not trust companies to keep their data safe

It is widely acknowledged that the real value from the Internet of Things will be derived from data collected from smart products. It is also widely acknowledged that the data from smart products is owned by consumers, and that smart home solution providers are simply stewards of the data.

Data is now a form of currency, which consumers can exchange for services. However, there is hesitancy to exchange, with two-thirds of consumers preferring to “keep tight control” over their smart ...read more

Friday, August 18, 2017

OTT and Pay-TV Services Adapting to Cultural Diversity in the U.S.

In recent decades, the United States has grown into a more diverse nation. This trend is expected to continue in forthcoming decades. By 2044, more than half of the entire U.S. population will be non-white. A number of identified ethnic/linguistic subgroups have distinct video consumption habits and preferences, and organizations within the video ecosystem need to understand these preferences in order to stay competitive in the marketplace. 

As seen below, use of Internet video is ...read more

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