Consumer Analytics

Thursday, March 16, 2017

The Urban-Rural Divide for App Use

The recent presidential election served as a motivation for the media to focus on differences between urban and rural residents. With use of consumer technology, urban and rural residents behave differently. A great example is app use; a higher proportion of urban dwellers use social, location, and mobility apps than people living in a suburban or rural region.

Demographic factors are often connected, not isolated. When the urban-suburban-rural divide is discussed, it’s important to ...read more

Monday, February 06, 2017

82% of consumers took some kind of energy saving action in 2016

When consumers think about energy, oftentimes they are thinking about the pain of parting ways with money for their monthly utility bills. When consumers want to spend less money on energy, it is pretty clear that they need to use less energy, and 82% of consumers engaged in some energy-saving action in 2016.

“Mindful Actions” are some of the easiest ways that consumers can save energy and money. This is why these actions typically get the highest rates of participation. For ...read more

Wednesday, January 11, 2017

Amazon Echo and Google Home strengthen streaming music market

At CES 2017, one of the hottest device categories was intelligent personal assistants. A key function of intelligent personal assistant devices is streaming music and audio, as 27% of those using personal assistant devices are using it at least weekly for streaming music or audio. With Amazon Echo expected to grow in 2017, this will only enhance Amazon’s strong position in the streaming music market.

In 2017, diversification in use of personal assistant software will become more ...read more

Tuesday, November 29, 2016

Xbox a Sought-after Holiday Gift for Households with Children

Consumer electronics devices are key holiday gift items. One of the key purchase motivators for spending during the holiday season is the presence of children in a household. Adults with no children living at home and no children playing an integral part of one’s life are more likely to have a smaller budget for the holiday season.

Gaming console adoption strongly correlates with the presence of children in the home and we expect the Xbox to continue to be a sought after holiday gift ...read more

Wednesday, November 16, 2016

Adoption of Streaming Media Players on the Rise

Consumer electronics devices have been a staple of holiday gift giving for decades. Gift givers would like their gift to be valued, and gift recipients would like to receive something actually useful in their lives. When looking at the statistics for use of home entertainment devices, there has been a notable uptick in streaming media players becoming the most-commonly used connected in-home entertainment device. With almost three-quarters of U.S. broadband households now connecting an ...read more

Thursday, October 20, 2016

Differentiation in the OTT Video Market Space

 Think back to the last time you rode one of the more extreme rollercoasters at an amusement park. Now, you have an idea of the current market space in OTT video, one that is characterized by extreme volatility and rapid changes.

Various OTT services are attempting to create differentiation in a market space that has become saturated due to low barriers to entry through pricing strategies and content offerings. Hulu introduced an ad-free premium subscription (for most content), ...read more

Wednesday, October 05, 2016

Leveraging the Smart Home to Reach Energy Consumers

Energy-savings programs currently suffer from a lack of consumer awareness, even though both consumers and energy providers stand to benefit from these offerings.

Consumers could reduce their energy usage and save money on their electric bills through participation in demand response (DR) programs. Energy providers could enhance current customer relationships and meet their regulatory goals in a cost-effective manner through greater participation in these services.

In the simplest ...read more

Thursday, September 22, 2016

Mobile Operators Focusing on Data to Win Customers

Mobile service market competition is concentrated on mobile data. Mobile operators in the U.S. are being aggressive in marketing mobile data plans and services to existing customers and customers from competing operators.

Verizon has simplified its data plan tiers using terms familiar to consumers, such as “S,” “M,” “L,” and “XL,” to describe different data tiers and educate customers on matching their data needs with the operator’s offers.

AT&T not only ...read more

Wednesday, August 17, 2016

Growing Appetites for Spanish-language Television

Spanish-speaking households represent an important and growing portion of the U.S. population. 17.4% of the U.S. population was Hispanic or Latino as of July 2014, a figure that the U.S. Census Bureau projects to increase to 28.6% by 2060. Although Hispanic culture is integral to certain parts of the country, including Texas, California, and Florida, its influence is increasingly felt nationwide.

In the pay-TV world, Spanish-language services are evolving to better meet the needs of the ...read more

Thursday, June 30, 2016

The Rising Demand of Long-Term Healthcare

If you are noticing that there are more senior citizens around, your eyes are not mistaking you. The Baby Boomer generation—76 million strong—is beginning to hit the 65-year-old mark in large numbers. By 2025, the number of people between age 65 and 85 will account for 16.6% of the total population compared with an estimated 12.5% in 2013, or a net increase of almost 18 million.

At the same time, the “Silent Generation” is expected to live much longer than previous generations, ...read more

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