Parks Points

Voice altering consumer interaction with technology

by Dina Abdelrazik | Oct. 17, 2017

The new age in conversational interfaces is shifting the interaction model away from touch, type, and swipe to voice and this is changing the way consumers can interact with technology in various market segments.

From the smart home to the connected car, voice-based technologies are bringing about the emergence of new use cases. While voice-based assistants are key features of smartphones, the smart home and connected entertainment are two key areas for the consumer where voice interfaces will be able to demonstrate their full potential.

Smart home adoption continues to be stymied by competing protocols and fragmentation, creating complexity for the end user. This is further intensified by the growing number of connected devices in consumers’ lives. Parks Associates research shows the average U.S. broadband household has 8.1 connected computing, entertainment, or mobile devices, plus another 2.1 smart home devices.

Dina Abdelrazik

Dina Abdelrazik

Senior Analyst

Dina Abdelrazik joined Parks Associates in 2016 as a part of the connected home team. She has participated in numerous smart home projects and has authored reports on voice assistant technologies, smart home strategies, and home security. Dina frequently speaks at industry events and briefs with many industry leaders about company and product developments. She currently studies market trends and consumer behavior, focused on emerging technology products and services.

Dina earned her MS in Marketing, with a concentration in Marketing Analytics, from the University of Texas at Dallas and a BA in Advertising from Southern Methodist University.

INDUSTRY EXPERTISE: Voice Technology Devices and Platforms, Residential Security, Smart Home Products and Services, Smart Home Strategies

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