Digital Health

Combating Consumer Fears of Health Data Security

by Parks Associates | Aug. 4, 2015


Connected health devices and health apps are making headway in the market. According to Parks Associates research, 29% of U.S. broadband households now own a connected health device. Connected fitness trackers account for 6.7 million units sold in the U.S. in 2014, making it the largest connected fitness device category.


However, consumers have substantial privacy concerns about health apps and connected health devices. One-third of U.S. broadband households are worried that health data on apps, devices, and web portals will not remain confidential. These fears are not unfounded—several high-profile data breaches, including at Anthem, Target, and most recently, at UCLA Health System, demonstrate that in many cases, sensitive data is not being protected adequately.


Consumer concerns over data security have the potential to be a significant inhibitor to adoption and therefore needs to be addressed. Device manufacturers, developers of health apps, and those offering online health tools all need to ensure they have strong security measures in place and that consumers are aware of those measures. Additionally, a bill of rights setting clear limits and consumer control over the collection and use of health data will do much to address a potential market inhibitor before it grows into a bigger problem.

Parks Associates

Parks Associates

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, and Smart Energy Summit: Engaging the Consumer.

© 1998-2019 Parks Associates. All Rights Reserved.