Parks Points

Streaming Music War Heats Up

by David Mitchel | May. 19, 2016

How many people do you know who seem to be perpetually glued to their smartphones? For many of you, it could be numerous. Perhaps you are even one of these people. With smartphones becoming more omnipresent in the lives of consumers, careful consideration of how consumers are spending time on their smartphones is essential. In terms of streaming content categories, streaming music is the most popular. With music being such an important content category, it’s not surprising to know that big changes are sweeping through the mobile music industry.

The streaming music war has intensified in recent months. Apple Music’s launch in June, coupled with Google’s efforts to consolidate its various music service offerings across its Play content store and YouTube platform, has provided consumers with more music options while squeezing the competition. Pandora’s stock price has been in free fall since Apple Music’s debut due to investors’ concerns about competition, and Pandora responded by acquiring assets from now bankrupted Rdio. Pandora announced its plan to offer on-demand listening and expand to new countries with Rdio’s technology and licensing rights.

David Mitchel

David Mitchel

Research Analyst

David Mitchel is part of the Parks Associates Consumer Analytics research team. He studies market and consumer trends in a number of areas, including Access & Entertainment, Connected CE, Energy Management, Connected Home Systems, Digital Media, Digital Health, and Mobile Devices.

Prior to working at Parks Associates, David spent 5 years working in a variety of marketing roles, gaining experience in a variety of industries. He earned a BA in Communication from the University of Arizona and an MBA from Thunderbird School of Global Management.

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