Consumer Analytics

Smartphone-based systems hurting overall VR product market

by Chris O’Dell | Dec. 6, 2018

Smartphone-based systems continue to dominate the overall VR market and account for the majority of systems. These low-end systems are reported as an underwhelming experience and may be a barrier to adoption of higher-quality systems, such as PlayStation VR or Oculus Rift.

Smartphone-based systems have achieved greater adoption due to their low cost, despite a lower quality experience compared to other VR alternatives. The reporting of underwhelming experiences with these systems risks losing early adopters as badly needed evangelizers of the category. Manufacturers must quickly find the right mix of content, experience, and price points to expand into the mass market or risk losing a path to long-term success. The development of standalone virtual reality headsets, that do not require mobile phones, gaming consoles, or PCs to function, could significantly change this marketplace.

For more information on this topic, see Parks Associates’ 360 Deep Dive: Ownership, Use, and Perception of Virtual Reality. The study provides an analysis of current-day awareness, adoption, attitudes, expectations, and use of VR devices and content sources.

Type of Virtual Reality System Owned (Q1/18) | Parks Associates




Chris O’Dell

Chris O’Dell

Research Associate

Chris O’Dell joined Park Associates following a six-year career in journalism. He supports the marketing, sales, and research teams by curating press releases, articles, blog posts, social media, and web content, and other forms of written communication.

Prior to joining Parks Associates, Chris also served as a marketing assistant for a sales and marketing company in the senior living industry and did freelance writing for various publications, including The Dallas Morning News. Chris graduated from Harding University in Searcy, AR, in 2010 with a BA in broadcast journalism and a concentration on print journalism, where he served as the sports editor for The Bison, an award-winning student publication.
 

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