Completed Research

Smart Home and IoT in Canada

Smart Home and IoT in Canada

Analyzes consumer demand for smart home devices and services among Canadian broadband households.

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Connected Entertainment in Canada

Connected Entertainment in Canada

Analyzes consumer demand for connected entertainment devices and services among Canadian broadband households.

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Video in Canadian Households

Video in Canadian Households

The market for subscription home video services in Canadian broadband households

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Expanding the Base: From Security to Smart Home

Expanding the Base: From Security to Smart Home

Analyzes the potential of growing the home security market through integrated, Internet-enabled packages.

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Video-on-Demand: The Road to Revenues

Video-on-Demand: The Road to Revenues

Analyzes the obstacles to VOD revenue growth and status of the competition

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Strategies for the European Connected Home

Strategies for the European Connected Home

A consumer research study that surveys consumers throughout Europe on three key connected-home topics: home controls, tech support, and TV/video services.

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Energy Management Devices: Engaging Consumers

Energy Management Devices: Engaging Consumers

Identifies smart energy offerings that will best differentiate products and generate revenues

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Home Systems and Security: New Offerings and Features

Home Systems and Security: New Offerings and Features

Building services for the expanding connected home market

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IP Home Services for European Households

IP Home Services for European Households

Multicountry consumer survey that determines the IP home services and features in highest demand, preferred providers, and optimal pricing models

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Untapped Consumer Opportunities for Mobile Services

Untapped Consumer Opportunities for Mobile Services

Examines consumer demand for new mobile activities for on-the-go entertainment, communication, and commerce

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Managing Care through ACOs

Managing Care through ACOs

Examines the role of digital health platforms from the consumer perspective

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Choosing Content: Video Viewing

Choosing Content: Video Viewing

Analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services

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Consumers: Expanding Tech Support

Consumers: Expanding Tech Support

Provides research and analysis of consumer experiences, preferences, and expectations for premium home technical support services

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Consumers and Cloud Media: Emerging Markets

Consumers and Cloud Media: Emerging Markets

Analyzes and quantifies the market for cloud-based digital media services and platforms in emerging broadband markets, including China and Brazil.

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A Survey of U.S. Electric Utilities and Consumer-Facing Programs

A Survey of U.S. Electric Utilities and Consumer-Facing Programs

Quantifies the growing role of utilities in the home energy management market

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U.S. Electric Utilities and Value-added Services

U.S. Electric Utilities and Value-added Services

Measures the market for energy services in the digital home.

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Value of Video: Shifting Consumer Dollars

Value of Video: Shifting Consumer Dollars

Analyzes Industry Impact of Changes in Video Distribution

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Consumers and their Mobile Devices

Consumers and their Mobile Devices

Quantitative assessment of the current use of mobile devices as well as future trends that could redefine or enhance their role in the digital lifestyle.

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Online Gaming and Digital Distribution

Online Gaming and Digital Distribution

Analyzes online gamers to provide consumer segmentation, discover how current gamers spend their time and money, and identify gaming solutions and services that will capture future spending

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Consumers and Cloud Media

Consumers and Cloud Media

This research project assesses the Impact of Cloud-based Digital Media Services.

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Mobile Health: Uptake by Consumers and Care Providers

Mobile Health: Uptake by Consumers and Care Providers

This project examines use of mobile technologies by both consumers and care workers in health applications.

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The Next Service Provider Race

The Next Service Provider Race

IP Monitoring, Access, & Controls

Measures and analyzes interest in IP home services and features, including home monitoring and control, energy management and monitoring, and digital health services.

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Uptake of Personal Health Tools & Services

Uptake of Personal Health Tools & Services

This primary consumer survey provides a quantitative assessment of the market for consumer spending on personal health solutions.

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Consumer Decision Process: Base Survey

Consumer Decision Process: Base Survey

Identifies critical factors in the consumer buying process and aids manufacturers and retailers in creating effective marketing plans
 

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Connected Consumer in Europe

Connected Consumer in Europe

Products, Services, and Support

This project determines attitudes, current ownership and subscription rates, and purchase intentions for all major product and service categories in the connected lifestyle for Western European households.

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Mobile Cloud Media and Access Platforms

Mobile Cloud Media and Access Platforms

This primary consumer survey provides a quantitative assessment of the market for over-the-top (OTT) and operator-managed mobile cloud services and applications. It evaluates consumer interest in mobile content, applications, and devices.

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Digital Video: Three Screens and Beyond

Digital Video: Three Screens and Beyond

This consumer research study focuses on adoption and ARPU for three-screen (TV/PC/cell phone) subscription video packages, including single-play services, bundled packages, and stand-alone, OTT services.

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Broadband, Communications, and Entertainment Bundles

Broadband, Communications, and Entertainment Bundles

This study of U.S. and Canadian broadband households examines their selection process for communications and entertainment services, drivers for high and low customer satisfaction with these services, interest in value-added services, and optimal packaging and pricing for service bundles.

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Mobile Convergence: Platforms, Applications, and Services

Mobile Convergence: Platforms, Applications, and Services

This project examines consumer perspectives on a variety of mobile and portable devices.

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Consumer Demand for Technical Support Services

Consumer Demand for Technical Support Services

This third installment in Parks Associates' groundbreaking tech support research provides data on consumer need for and interest in premium technical support services, with additional insight on adoption of “attached” services.

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SMB Demand for Technical Support Services

SMB Demand for Technical Support Services

This survey of U.S. small- and medium-sized businesses (SMB) gauges their need for premium technical support services.

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All Eyes on Video

All Eyes on Video

This international study focuses on current consumer use of and interest in video experiences, including linear and on-demand television, online video, 3D TV, whole-home/out-of-home DVRs, and connected consumer electronics.

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U.S. Household Energy Usage: Behaviors and Opportunities for Innovation

U.S. Household Energy Usage: Behaviors and Opportunities for Innovation

An online survey of 1,500 U.S. households determines current consumer adoption and attitudes toward advanced energy solutions and Smart Grid technologies, highlighting the opportunities and challenges in residential energy management.

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Customer Support in the Digital Home: Europe

Customer Support in the Digital Home: Europe

This project features consumer surveys of multiple European countries that provide a quantitative assessment of the market for digital home technical and support services.

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The Consumer Decision Process Annual Survey

The Consumer Decision Process Annual Survey

This study tracks and analyzes the decision-making process, from interest to actual purchase, for consumers across 40 CE products in 27 categories.

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Customer Support in the Digital Home

Customer Support in the Digital Home

This primary consumer survey provides a quantitative assessment of the market for digital home technical and customer support services.

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Digital Media Evolution

Digital Media Evolution

Parks Associates’ Digital Media Evolution study assesses the market demand for combined features and services for tomorrow’s digital media devices.

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Entertainment 2.0 in Europe

Entertainment 2.0 in Europe

This project offers analysis of consumer adoption, preferences, and purchase intentions for digital services, technology products, and digital entertainment in multiple EU countries. 

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Multifamily Residences: Opportunities for Digital Systems & Services

Multifamily Residences: Opportunities for Digital Systems & Services

Parks Associates’ Multifamily Residences research project assesses the market for systems and services offered by developers and managers of multifamily residential units (MDUs or Multiple-Dwelling Units).

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National Technology Scan

National Technology Scan

National Technology Scan is Parks Associates’ annual nationwide survey. It provides an accurate picture of current adoption levels, demand, and the size of the total available market, with comparative analysis of past adoption levels and overall trending patterns.

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TV 2.0

TV 2.0

Consumers have a variety of options available to them for television services, Internet, and communications. What entertainment and communications features are critical today for differentiation and revenue generation, and which are must-have features to implement in the near future?

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Electronic Gaming in the Digital Home II

Electronic Gaming in the Digital Home II

This study covers all consumer aspects of the gaming domain, including gamer habits and expenditure on different hardware platforms (PC, console, set-top box, portable gaming device, and mobile phone), online gaming vs. offline gaming activities...

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The Changing Consumer Electronics Purchase Process

The Changing Consumer Electronics Purchase Process

Examines the decision-making process of today’s consumers and key factors that trigger or inhibit purchasing. This survey of consumers provides greater definition and measurement of purchase intentions as well as key barriers to technology adoption.

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Digital Media Habits II

Digital Media Habits II

Multiple media trends are occurring thanks to new technologies available. This study provides insight and knowledge by rigorously analyzing the new trends in the way media is used and distributed.

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Mobile Entertainment: Platforms and Services (Second Edition)

Mobile Entertainment: Platforms and Services (Second Edition)

This study examines emerging trends in adoption and use of mobile devices and services and consumer perspectives regarding mobile convergence.

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National Technology Scan

National Technology Scan

Parks Associates conducts annual nationwide surveys that provide an accurate picture of current adoption levels, demand, and size of the total available market...

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Households on the Move: Acquiring Digital Systems and Services

Households on the Move: Acquiring Digital Systems and Services

A unique quantification of digital lifestyle purchases by households that have moved or are planning to move.  This project will quantify the market for key digital lifestyle products and services purchased by households that have moved within the last two years.

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Digital Media Evolution II

Digital Media Evolution II

This study quantifies and analyzes the market demand for emerging media platforms, features, and services.

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Connected CE Tracker

Connected CE Tracker

Connected CE Tracker provides time-series tracking data on actual and intended consumer purchase behavior as well as the factors influencing these actions for multiple connected CE product categories.

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Channel and Consumer Monitor

Channel and Consumer Monitor

This continuous research program provides analysis and data on the following groups...

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