Winning Opportunities in the Smart Home

As the breadth of connected products continues to expand, the opportunities to integrate these devices and create new use cases is clear. Smart products are entering the bedroom, bathroom, and kitchen, yet these devices are disconnected from the rest of the home. This research evaluates the ever-expanding use cases in the smart home, examining priorities for different adjacencies, along with the preferred means of acquiring these devices.

Price: $7,500.00

Purchase Questions?



winning-toc2019.jpg

- click image to enlarge -

Download Table of Contents (PDF)

Consumer Analytics: Smart Home Devices and Services Track

Key Questions Answered

Survey Methodology

Defining Heads of Broadband Households

Definitions and Abbreviations

Reading Parks Associates Charts

Executive Summary

Industry Insight

Winning Opportunities in the Smart Home

Key Findings and Market Impact

Device Ownership and Recent Purchases

Smart Home Device Ownership (2014 - 2019)

Smart Smoke/CO Detector Device Purchases (2015 - 2019)

Smart Water Loss and Damage Prevention Device Purchases (2014 - 2019)

Income Distribution of Smart Water Loss and Damage Prevention Device Purchasers (Q2/19)

Smart Climate Control Device Purchases (2014 - 2019)

Smart Thermostat Ownership (Q2/19)

Smart Outdoor Device Purchases (Q2/19)

Smart Pet Device Purchases (Q2/19)

Presence of Children at Home Distribution of Smart Pet Device Purchasers (Q2/19)

Purchase Drivers

Importance of Benefits Driving Purchase of Smart Smoke & Fire Prevention Devices (Q2/19)

Importance of Benefits Driving Purchase of Smart Water Loss & Damage Prevention Devices (Q2/19)

Importance of Benefits Driving Purchase of Smart Outdoor Devices (Q2/19)

Importance of Benefits Driving Purchase of Smart Climate Control Devices (Q2/19)

Importance of Benefits Driving Purchase of Smart Pet Devices (Q2/19)

Means of Device Acquisition

Smart Smoke & Fire Prevention Devices: Means of Acquisition (Q3/19)

Smart Water Loss & Damage Prevention Devices: Means of Acquisition (Q3/19)

Smart Climate Control Devices: Means of Acquisition (Q3/19)

Smart Outdoor Devices: Means of Acquisition (Q3/19)

Smart Pet Devices: Means of Acquisition (Q3/19)

Purchase Prompts

Reasons for Purchasing Smart Smoke & Fire Prevention Devices (Q2/19)

Reasons for Purchasing Specific Smart Home Devices (Q2/19)

Actions Taken Before Purchasing Smart Home Devices (Q2/19)

Purchase Timeline for Smart Home Devices (Q2/19)

Purchase Intentions and Preferences

Smart Safety & Security Devices Purchase Intention (Q2/19)

Smart Energy & Misc. Devices Purchase Intention (Q1/19)

Smart Safety & Security Devices: Channel Purchase Location (Q2/19)

Smart Energy & Misc. Devices: Channel Purchase Location (Q2/19)

Ownership Inhibitors

Smart Home Devices: Purchase Inhibitors (Q2/19)

Appeal of Home Automation Routines

Appeal of Method to Initiate Smart Home Routines

Appealing Actions for Bedtime Routine (Q2/19)

Appealing Actions for Away Routine (Q2/19)

Appealing Actions for Wake-up Routine (Q2/19)

Appealing Actions for Entertainment Routine (Q2/19)

Appealing Actions for Dinner Time Routine (Q2/19)

Appendix

Publish Date: 4Q 2019

Slides: 59


Authored By:
Chris O’Dell - Research Analyst
Yilan Jiang - Director
Pooja Kamble - Researcher

Published by Parks Associates
© November 2019

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 

© 1998-2019 Parks Associates. All Rights Reserved.