Streaming Audio Devices

360 View Update: Streaming Audio Devices analyzes trends in streaming audio device ownership and future purchase intention. The research assesses audio consumption in terms of weekly hours of use on mobile devices and in-home entertainment devices. It contains an in-depth examination of consumer expenditure on online music services and downloads with relation to connected audio device usage. Finally, the research provides demographic analysis of online music users and those who rate music and audio consumption as a leading leisure activity.

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About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

Streaming Audio Device Adoption and Purchase Behavior

Home Audio Devices Ownership (2015 - 2016)

Intelligent Personal Assistant Device Ownership (2016)

Use of Wireless Audio Devices (2015 - 2016)

Bluetooth Speakers vs. Wi-Fi Speakers (2015 - 2016)

Ownership of Audio Devices, by Affinity for Music (Q3/16)

Home Entertainment Devices Ownership (2010 - 2016)

Portable Device Ownership (2011 - 2016)

Home Entertainment Device Purchases (2008 - 2016)

Home Audio Device Purchases (2014 - 2016)

Mobile Devices Purchased Within the Last 12 Months (2008 - 2016)

Consideration of Buying More Than One Model or Brand of Products (Q1/16)

Home Audio Device: Reasons for Not Considering Buying Other Models (Q1/16)

Audio/Music Usage

Music/Audio Streaming on Common CE Devices (Q3/16)

Music/Audio Streaming on Specified Platforms (Q3/16)

Average Hours Per Week Streaming Online Audio or Music (Q3/16)

Average Hours Per Week Streaming Online Audio or Music Among Streamers of Audio/Music on Specified Device (Q3/16)

Frequency of Streaming Online Audio or Music by Platform (Q3/16)

Use of Streaming Online Audio or Music on Platforms by Age (Q3/16)

Use of External Audio Devices to Stream Audio to Connected In-Home Entertainment Devices (Q3/16)

Use of External Audio Devices to Stream Audio to Connected In-Home Entertainment Devices (Q3/16)

Monthly Expenditure on Online Music (Q3/16)

Monthly Spending on Online Music by Device Category (Q3/16)

Monthly Spending on Online Music by Audio Device Ownership (Q3/16)

Monthly Spending on Online Music Services by Age (Q3/16)

Frequency of Use of Intelligent Personal Assistants for Streaming Music/Audio (Q3/16)

Use of Smart Watches for Listening to Music (Q2/16)

Online Music Subscription

Subscription to Online Music Services (Q3/16)

Amazon Prime Service (Q3/16)

Online Music Service Subscription by Audio Device Ownership (Q3/16)

Subscription to Online Music Services by Audio Device Ownership (Q3/16)

Out-of-Home Media Consumption

Frequency of Out-of-Home Media Consumption (Q3/16)

Preferred Method for Out-of-Home Media Consumption (Q3/16)

Preferred Method for Out-of-Home Media Consumption (Q3/16)

Services Used for Out-of-Home Media Streaming (Q3/16)

Services Used for Out-of-Home Media Streaming (Q3/16)

Publish Date: 4Q 2016

Slides: 62


Authored By:
Glenn Hower - Senior Analyst
Yilan Jiang - Senior Research Manager
David Mitchel - Research Analyst
Katherine Li - Researcher

Published by Parks Associates
© December 2016 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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