Smart Product Market Assessment: Smart Door Lock

Smart Product Market Assessments provide a comprehensive and deep analysis of a single smart product market.

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Executive Summary

Market Insights

Market Findings and Key Impacts

Market Landscape

Market Barriers

Door Lock Technologies

Market Drivers and Trends

Market Barriers

US Residential Door Lock Sales and Installation Channels

Smart Door Locks – Competitive Snapshot

Access – Smart Door Locks

U.S. Forecast - Smart Door Locks (2018 ? 2023)

Forecast Methodology for Smart Devices

Device Context: Familiarity, Ownership, Purchases, Intentions

Smart Devices: Familiarity, Perceived Value and Affordability (Q2/18)

Smart Safety & Security Device Ownership (2014 - 2017)

Smart Door Lock Ownership by Demographics (Q4/17)

Smart Door Lock Ownership by Housing Factors (Q4/17)

Smart Safety & Security Device Purchases

Smart Door Lock: Purchase Intention (2014 - 2017)

Smart Door Lock Purchase Intentions by Demographics (Q4/17)

Smart Door Lock Purchase Intention: Standalone or System Integrated (Q4/17)

Purchase Journey

Smart Door Lock: Category of Purchase (2015 - 2017)

Smart Door Lock Purchased First (Q4/17)

Smart Door Lock: Channel Purchase Location (2015 - 2017)

Important Brand Feature Influencing Purchase: Smart Door Lock (Q4/17)

User Experience

Agreement on Smart Door Lock Purchase Motivation (Q2/18)

Smart Door Lock: User Experience (Q2/17)

Net Promoter Score for Smart Door Lock (Q4/17)

Smart Door Lock Installation

Number of Technical Problems Experienced: Smart Door Lock vs. Overall

Device Returns: Smart Door Lock vs. Overall

Smart Door Lock: Remote Access Frequency (Q2/17)

Use Trend: Smart Door Lock (Q2/17)

Smart Door Lock Monitored/Controlled Using Smart Home Control System (Q2/18)

Home Control System Ownership (2014 - 2017)

Control Methods: Smart Door Lock vs. Overall (Q4/17)

Platforms Used to Control Smart Door Lock (Q4/17)

Tasks Performed Using an App: Smart Door Lock vs. Overall (Q4/17)

Tasks Performed Using Voice: Smart Door Lock vs. Overall (Q4/17)

Smart Door Lock: Experience with Voice Control (Q4/17)

Concept Testing

Attitudes about Technology & Lifestyle by Likelihood of Purchasing Smart Home Products with Detection/Prevention Features (Q2/17)

Home Damage Experience (Q2/17)

Average Out-of-Pocket Cost of Home Damage (Q2/17)

Likelihood of Purchasing Smart Home Products with Detection/Prevention Features (Q2/17)

Interest in Water, Fire and Anti-theft Products with Detection/Prevention Features (Q2/17)

Smart Door Lock Included As Part of Security System (Q4/17)

Smart Door Lock Purchase Intention: Standalone or System Integrated (Q4/17)

Smart Door Lock: Requirement of Professional Help (Q1/18)

Smart Door Lock Desired Features (Q4/17)

Highly Important Purchase Consideration: Smart Door Lock (Q4/17)

Highly Important Device Interoperability: Smart Door Lock vs. Overall (Q2/18)

Appeal of Voice Controlled Door Lock (Q4/17)

Price Premium for Smart Door Lock as a Part of Smart Home (Q2/18)

Smart Home Kits: Purchase or Finance Options (Q4/17)

Appendix

Publish Date: 4Q 2018

Slides: 59


Authored By:
Denise Ernst - Vice President

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