Consumer Habits in Social, Short-Form, and User-Generated Video

Average video viewing on computers and mobile devices has increased since 2010, but lower viewing volume compared to television may indicate shorter instances of video viewing. With platforms like YouTube, Facebook, and Snapchat emerging and capturing audiences in the mobile space, short-form video content presents a unique audience and monetization opportunity for content providers. This research identifies consumption habits for mobile, online, and social experiences and identifies key audience segments and services related to short-form video.

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Publish Date: 1Q 2019

Slides: 40

Authored By:
Billy Nayden - Research Analyst
Brett Sappington - Senior Director of Research

Published by Parks Associates
© October 2018

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