Profiles of Subscribers in Multifamily Residences

Profiles of Subscribers in Multifamily Residences analyzes video consumption and purchasing habits among consumers living in apartments and condominiums. It profiles the use of entertainment services and CE devices by these consumers, including a deep-dive analysis on pay-TV and how cord-cutting/shaving behavior among those living in apartments/condos differs from consumers living in detached houses. It also compares and contrasts video consumption patterns among those living in apartments/condos and identifies which consumer segments are more likely to live in multifamily residences.

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About the Research

Previous Research

360 View: Entertainment Services in U.S. Broadband Households (Q1/14)

Streaming CE and Content Purchasing Habits (Q1/14)

TV Everywhere 2.0: The Next Steps in Multiscreen (Q1/14)

OTT Video Buyers: Subscriptions & Transactions (Q4/13)

Consumer Segmentation: Selling Premium TV Services (Q4/13)

TV Everywhere Use & Authentication (Q3/13)

TV Viewing Habits and the Challenge of Young Nonsubscribers (Q2/13)

Video-on-Demand: The Road to Revenues (Q2/13)

Key Findings

Recommendations

Overview of Multifamily Residences:

Type of Housing Currently Occupied (Q1/14)

Type of Housing Currently Occupied by Region (Q1/14)

Percentage Owning Devices by Housing Type (Q1/14)

Average Number of Devices Owned & In Use by Housing Type (Q1/14)

Adoption of Smart Home Equipment by Housing Type (Q1/14)

Home Network Technologies by Housing Type (Q1/14)

Brand of Streaming Media Player Used Most Often by Housing Type (Q1/14)

Gaming Console System Owned by Housing Type (Q1/14)

Most Frequently Used Connected CE Device by Housing Type (Q1/14)

Impact of CE Purchase on Service Subscriptions by Housing Type (Q1/14)

Demographic Profile of Multifamily Residents (Q1/14)

Overview of Broadband and Pay-TV Services in Multifamily Residences:

Pay-TV Adoption by Housing Type (Q1/14)

Pay-TV Subscribers By Income and Housing Type (Q1/14)

Pay-TV Subscribers By Age and Housing Type (Q1/14)

Pay-TV Service Subscription by Housing Type (2012 - 2014)

Type of Housing Currently Occupied by Pay-TV Provider (Q1/14)

Previous Pay-TV Subscription Period by Housing Type (Q1/14)

Recent and Planned Pay-TV Subscription Activity by Housing Type (Q1/14)

Pay-TV Subscription Trends by Housing Type (2012 - 2014)

Reason for Considering Canceling Pay-TV Service by Housing Type (Q1/14)

Reason for Canceling Pay-TV Service by Housing Type (Q1/14)

Reasons for Considering Downgrading Pay-TV Service by Housing Type (Q1/14)

Influence of Others on Video Purchases by Housing Type (Q1/14)

Average Monthly Cost of Stand-alone Home Services by Housing Type (2010 - 2014)

Monthly Cost of Bundled Home Services by Housing Type (Q1/14)

Average Monthly Cost of TV Services by Housing Type (2013 - 2014)

Average Monthly Cost of Broadband Service by Housing Type (2013 - 2014)

Average Monthly Cost of Home Phone Services by Housing Type (2013 - 2014)

Average Monthly Cost of Mobile Phone Services by Housing Type (2013 - 2014)

Likelihood of Making Changes to Broadband Services by Housing Type (Q1/14)

Considered Alternatives to Broadband Service by Housing Type (Q1/14)

Pay-TV Features in Multifamily Residences:

Pay-TV Premium Features (Q1/14)

Pay-TV Premium Features by Housing Type (Q1/14)

Frequency of Use of Pay-TV Service Options  (Q1/14)

Monthly Video On-Demand Use by Housing Type (Q1/14)

Monthly Use of Pay TV Features by Housing Type (Q1/14)

Appeal of New Pay-TV Features (Q1/14)

% Rating Appeal of New Pay-TV Features as 'Very Appealing' by Housing Type (Q1/14)

OTT Services:

OTT Service Subscription (2013 - 2014)

OTT Service Subscription by Housing Type (Q1/14)

OTT Service Subscription (2012 - 2014)

OTT Service Subscription by Housing Type (Q1/14)

Video Consumption:

Video Consumption by Sources by Housing Type (Q1/14)

Use of Device for Video by Housing Type (Q1/14)

Video Consumption by Platform by Housing Type (Q1/14)

Use of Device for Video (2010 - 2014)

Video Consumption by Platform (2010 - 2014)

Video Consumption by Platform (2013 - 2014)

Segmentation and Multifamily Residences:

Parks Associates Multiscreen Segmentation

Segmentation Overview

Video Viewing Segments (Q1/14)

Volume of Video by Segment (Q1/14)

Video Viewing Segments by Housing Type (Q1/14)

Additional Research from Parks Associates

Publish Date: 2Q 2014

Slides: 82


Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Senior Research Manager
David Mitchel - Research Analyst

Published by Parks Associates
© July 2014 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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