Pay TV and the Spanish Language Household

This consumer research analyzes the video consumption habits of bilingual Spanish-English households in the U.S., an increasingly important demographic segment. This analysis sheds new light on this unique consumer group, their adoption of technology and services, and their affinity for entertainment offerings.

Price: $6,500.00

Purchase Questions?



View all slides for this report

pay-tv-spanish-toc2016.gif

- click image to enlarge -

Download Table of Contents (PDF)

About the Research

Previous Research

Industry Insight

Key Findings

Recommendations

Demographics:

Daily Use of Spanish in the Home (Q4/15)

Comparison of Spanish-bilingual BB HHs with All BB HHs (Q4/15)

Pay-TV Service & Feature Uptake:

Pay-TV Service Subscription (Q4/15)

Pay-TV Service Subscription (2014 - 2015)

Pay-TV Service Providers (Q4/15)

Uptake of Premium Pay-TV Services (2015)

Premium Pay-TV Features (Q4/15)

Monthly Cost of Pay-TV Service (Q4/15)

Average Monthly Cost of Home Services (Q4/15)

Feature Use:

Weekly Use of Premium Pay-TV Service Features (Q4/15)

Weekly Use of Complimentary Pay-TV Service Features (Q4/15)

App/Website Sources for Watching TV Programs on Specified Platforms (Q4/15)

Changes to Pay-TV Service:

Changes to Pay-TV Service (Q4/15)

Previous Pay-TV Subscription Period (Q2/15)

CE Devices Owned and Used:

Adoption of In-Home Entertainment Devices (Q4/15)

Adoption of Connected In-Home Entertainment Devices (Q4/15)

Attitudes and Adoption of Video Services:

Attitudes About Pay-TV Service (Q4/15)

Appeal of Television Channel Types in a Pay-TV Service Package (Q4/15)

Attitudes About Video Services (Q4/15)

Adoption of OTT Subscription Services (Q4/15)

Personal Use of OTT Services (Q4/15)

Publish Date: 2Q 2016

Slides: 47


Authored By:
Brett Sappington - Senior Director of Research
Yilan Jiang - Senior Research Manager
Katherine Li - Researcher
David Mitchel - Research Analyst

Published by Parks Associates
© April 2016 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 

© 1998-2017 Parks Associates. All Rights Reserved.