The Connected Car is Here

The Connected Car is Here analyzes current adoption and demand for automobiles with connectivity features. It details the features currently in use and consumer satisfaction with such features. It also profiles adoption and demand by vehicle make.

“The connected car has quietly arrived. A surprisingly high number of consumers now have vehicles with connectivity features, and the take rate is particularly high among luxury car owners. Moreover, once consumers get a taste for such features, they become table-stakes for their next car purchase.”
         - John Barrett, Director, Consumer Analytics, Parks Associates

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The Connected Car is Here

About the Research

Previous Research

Key Findings

Recommendations

Market Overview of Mobile Connectivity

Mobile & Portable CE Adoption (2009 - 2012)

App Functions for Smartphones (Q3/12)

Mobile App Usage (Q3/12)

Free Apps Downloads (Q3/12)

Overview of Connected Car Services

Connected Car Services

Approaches to Enabling Connected Car Services

Current Adoption & Use

Vehicles with Built-in Screens (Q4/12)

Vehicles with Built-in Screens by Car Age (Q4/12)

Built-in-Screen Capabilities (Q4/12)

Built-In-Screen Capabilities, by Age of Vehicle (Q4/12)

Connected Car Capabilities (Q4/12)

Connected Car Capabilities by Car Age (Q4/12)

Current Vehicle Features by Make (Q1/13)

Connected Car Features (Q1/13)

Connected Car Features by Make (Q1/13)

Connected Car Features by Make: Luxury Cars (Q1/13)

Use of Vehicle Features (Q1/13)

Use of Vehicle Features by Make: Luxury Cars (Q1/13)

Satisfaction with Vehicle Features (Q1/13)

Common Consumer Comments about Car Features (Q1/13)

Select Open-Ended Comments About Car Features (Q1/13)

Satisfaction with Vehicle Features by Make: Luxury Cars (Q1/13)

Importance of Features for Future Car Purchases (Q1/13)

Demand for Connected Cars

Likelihood of Purchasing A New Automobile (Q4/12)

Likelihood of Purchasing an Automobile With Internet Access (Q4/12)

Likelihood of Purchasing an Automobile With Internet Access by Age (Q4/12)

Value of Connected Car Capabilities (Q4/12)

Value of Connected Car Capabilities & Likelihood of Vehicle Purchase (Q4/12)

Value of Connected Car Capabilities by Age (Q4/12)

Appeal of Connected Car Features (Q1/13)

Appeal of Connect Vehicle Features & Smartphones (Q1/13)

Appeal of Connect Vehicle Features by Make (Q1/13)

App Preferences for Vehicles (Q4/12)

Publish Date: 1Q 2013

Slides: 60

Authored By:
Yilan Jiang - Director
John Barrett - Director of Consumer Analytics

Published by Parks Associates
© March 2013 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

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Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
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