Apple iPhone Siri Users

Apple iPhone Siri Users surveyed iPhone 4S owners on their use of Siri and their opinions about voice-command features.

“Siri is clearly a hit among the initial iPhone user base. Consumers like Siri because it's convenient and easy to use and its hands-free capability makes it easy to send texts, emails, and phone calls. However, I would have expected more owners to want Siri for their TV set. These are the folks that rushed out to get the new iPhone 4S.” - John Barrett, Director, Consumer Analytics, Parks Associates

Apple iPhone Siri Users is part of Parks Associates’ Mobile and Portable research service, which analyzes developments in the market for mobile phones, tablets, and related services.

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Apple iPhone Siri Users

Previous Research

Key Conclusions

Recommendations

Apple iPhone Siri Users —Trending Data

Smartphone Penetration (2005 - 2012)

Smartphone OS  (2009 - 2012)

Smartphone OS by Income

Smartphone OS by Wireless Carrier – AT&T (2010 - 2012)

Smartphone OS by Wireless Carrier – Verizon Wireless (2010 - 2012)

Smartphone OS by Wireless Carrier – Sprint (2010 - 2012)

Smartphone OS by Wireless Carrier – T-Mobile (2010 - 2012)

Siri Adoption, Usage, and Satisfaction

Highlights

iPhone 4S Ownership

Satisfaction with Siri Feature

50 Words Used to Describe Siri – Word Cloud

Excerpt of Positive Comments

Excerpt of Neutral Comments

Excerpt of Negative Comments

Siri Voice Feature Usage

Siri Feature Usage by Gender

Satisfaction with Siri Feature by Usage

Importance of Voice Command Feature in Future Purchase

Importance of Voice Command Capability by Siri Feature Satisfaction

Desire of Having Voice Command Feature on Other Devices

Tablet Adoption by iPhone 4S Owners

Mobile App Usage

Highlights

TV Service App Usage on Mobile Phones

Using Pay-TV Apps on Mobile Phones by Smartphone OS

Frequency of Mobile App Usage

Pay-TV App Usage by Smartphone OS

Pay-TV App Activities by Smartphone OS

Mobile App Monthly Usage by iPhone Ownership

Use of Mobile Phone for Commerce Applications

Weekly Use of Mobile Commerce Applications by OS

Publish Date: 1Q 2012

Slides: 51


Authored By:
John Barrett - Director of Consumer Analytics
Yilan Jiang - Director

Published by Parks Associates
© July 2012 Parks Associates | Dallas, Texas 75248

All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.

Printed in the United States of America.

Disclaimer
Parks Associates has made every reasonable effort to ensure that all information in this report is correct. We assume no responsibility for any inadvertent errors.
 

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